Founding Content Strategist

Siena; Greater London; Remote; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Stock options

Unlimited PTO

Growth stipend

Job summary

Siena in the United Kingdom is seeking a Founding Creative Director to own every word the company presents to the market—LinkedIn, social channels, launches, blog posts, and video scripts.

You will set the voice for founder-led content, write posts and announcements, and craft scripts for product videos. You will partner with the Creative Director to ensure words and visuals land as one.

Qualifications

• Write for founder-led or executive audiences with proven impact.
• Experience shipping content solo with no dedicated copy team.
• Ability to measure and iterate content performance.

Responsibilities

• Own all Siena content across channels: LinkedIn, socials, launches, blogs, announcements.
• Set strategy for founder-led messaging and the company voice.
• Write posts, launch copy, scripts for videos, and product communications.
• Collaborate with Creative Director to align words and visuals.
• Use AI to research, draft, analyze, and distribute content.

Skills

Content strategy

Founder-led content

LinkedIn management

Social media writing

Video scripts

AI-enabled writing

Content measurement

eCommerce/consumer brands

Tools

AI tools

Job description

• Siena is shipping faster than the market can absorb, and the words are not keeping up. The market learns about what we build too late, and when it does, the writing doesn’t do the product justice. Today launch content is written by the founders and the growth team between everything else, and nobody owns it
• With several product launches back to back over the next two quarters and a Founding Creative Director coming in to own the visuals, we need one person who owns every word Siena puts in front of the market: founder-led LinkedIn, the company voice on socials, launches, blog posts, announcements, the scripts behind our videos
• You decide what we say, where, and how often, and then you write it. There is no content team underneath you and no copywriters to hand things to. You make the thing.
• You own all of Siena’s content: if it goes out under the Siena name and the market reads it, you wrote it or you signed off on it
• You set the strategy for founder-led LinkedIn and the company’s own social accounts, write the posts, and own what they do
• You ship every product launch with its words ready, announcement, blog, social sequence and founder posts, working with the Creative Director so the words and the visuals land as one thing
• You write the scripts for every product video and marketing video, from the launch film to a 30-second product clip, and the Creative Director brings them to screen
• You study trends and top performing posts, in our category and outside it, and turn that into a point of view the team can act on, not a swipe file
• You know which content moved something, why, and where to double down, and you kill what doesn’t work without being asked
• You use AI in every part of the work, research, drafting, analysis, distribution, and move faster than a content team would. Your taste is the final filter

Benefits

• The flexibility to work from anywhere
• Flexible working hours
• Stock options
• Unlimited PTO (minimum of 15 days off per year)
• Growth stipend

You use AI in every part of your work and none of it reads like AIYou can point to writing that changed what someone did, e.g. the line that got a head of CX to book the demo, the founder post that got forwarded inside a company, the launch that landedYou have worked in eCommerce or marketed to consumer brands and understand how their teams operateYou were writing professionally before the current AI tools, and you can tell the difference between a sentence that sounds right and one’s truePublished writing you can show across blog posts, launch announcements, social, and video scriptsYou have run founder-led or executive content before and can show what it didYou measure your own work and change course on the evidence, not on taste aloneYou have shipped content as the only writer at a company or brand, with no team or copywriters behind youYou have marketed AI, automation, or customer experience productsCX experience in eCommerce, on the brand side or the vendor side