Founding Commercial Hire

Perry; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Meaningful equity

Job summary

Perry AI, London-based, seeks its first dedicated commercial hire to own revenue and build a repeatable go-to-market engine. The role spans end-to-end deal work from initial fund conversations to signed contracts, with equity potential as the company scales.

You will craft pricing, playbooks, and processes while shaping Perry's future sales trajectory. As the founding commercial seat, you will engage with GPs, COOs, and fund investment teams, expanding pilots into lasting partnerships across the

Qualifications

• Direct exposure to enterprise sales at the highest level with senior buyers.
• Experience selling into private capital (PE/VC/funds) or a network inside it.
• Comfort discussing side letters, MFNs or shareholders' agreements with GCs.
• Hunger to build something and own outcomes.
• Real curiosity about AI and how it changes legal/financial work.
• Ownership; able to operate without a fixed playbook.

Responsibilities

• Close: own a named pipeline of VC, PE, and private credit funds across UK/Europe; run discovery, demos, pilots, and signature.
• Build pipeline: outbound to GCs, COOs, heads of legal and investment teams; participate in events.
• Land and expand: convert pilots to paid contracts and grow accounts across new use cases.
• Sell value, not seats: price against fund's legal spend and build ROI cases.
• Build the machine: set up CRM, sales process, forecasting, and pricing; document playbooks.
• Be the voice of the customer and feed insights to product teams.

Skills

Enterprise sales

Multi-stakeholder deals

Private capital sales

Senior buyers talks

AI curiosity

Ownership mindset

Tools

CRM

Job description

London, in office, with regular travel to Europe and the US · Full-time · Reports to Founder & CEO · Competitive salary and commission, plus meaningful equity

About Perry

Perry is the legal OS private capital runs on.

Private capital funds spend millions a year on outside counsel, yet their legal work has no memory. Every deal, side letter and follow‑on round is reviewed, rediscovered and tracked from scratch, across inboxes, spreadsheets and law firm invoices.

Perry fixes that. We build AI agents that turn a fund's legal documents into operational intelligence: reviewing term sheets and SPAs against the fund's own playbook, tracking rights and obligations across hundreds of portfolio companies, flagging MFN and regulatory risk before capital is committed, and remembering every position the fund has ever taken. Legal is the wedge. Operations is the platform.

We are buy-side, not sell-side. Harvey and Legora make lawyers more productive inside law firms. Perry works for the funds themselves, the GPs, GCs, deal teams and LPs who pay those firms.

Founded by fund lawyers. Our founders bring 25+ years of private capital legal experience from Debevoise & Plimpton, Simmons & Simmons and Deutsche Bank, advising some of the world's largest asset managers, and qualified in New York, England and India.

Live with real funds. Paying customers and active pilots with VC and PE funds managing $1.5B+ AUM and 1,000+ portfolio companies.

Backed by Antler. Headquartered in London, selling into the UK, Europe and the US.

How we work. We are a small team that ships fast and owns outcomes, not tasks. We care about precision because our customers' decisions carry fiduciary consequences. We are AI-native in how we build and how we operate. If you want to be early at a company defining a new category, this is the moment.

The role

You will be Perry's first dedicated commercial hire, and you will own revenue. Our founders have sold to every one of our customers so far. Your job is to take that founder‑led motion, turn it into a repeatable engine, and close the funds already in our pipeline.

This is a builder's role. You will run deals end to end, from first conversation with a fund GC to signed contract and expansion, and you will design the playbook, pricing and process that every future seller at Perry runs on. As we grow, you can build and lead the team.

What you'll do

• Close. Own a named pipeline of VC, PE and private credit funds across the UK and Europe. Run discovery, demos, pilots, commercial negotiation and procurement through to signature.
• Build pipeline. Outbound to GCs, COOs, heads of legal and investment teams. Work events, LP and GC networks, and law firm channel partners.
• Land and expand. Convert pilots into paid contracts, then grow accounts across new use cases, teams and funds. Our best customers start with one workflow and add more.
• Sell value, not seats. Price against the fund's legal spend, not a software budget. Build ROI cases a GC can take to their managing partners.
• Build the machine. Set up our CRM, sales process, forecasting and pricing. Turn what works into a playbook.
• Be the voice of the customer. Feed what you hear directly into product. You will sit next to the people building Perry and shape what we ship.

What you'll bring

• Direct exposure to enterprise sales at the highest level: complex, multi‑stakeholder deals with senior buyers. We care more about how you sell than how long you have been doing it, so hungry early‑career sellers with a strong record are encouraged to apply.
• Experience selling into private capital (PE, VC, private credit, fund administration, data or software for GPs/LPs), or a network inside it.
• Comfort talking to senior, sceptical, highly precise buyers. You can hold a conversation with a fund GC about side letters, MFNs or a shareholders' agreement, or you learn fast enough to.
• Hunger. You want to build something, not inherit it. You measure yourself by outcomes, not activity.
• Real curiosity about AI. You use it daily and want to be at the cutting edge of how it changes legal and financial work.
• Ownership. You thrive without a playbook, a big team or an SDR behind you, and you make things happen.

Nice to have

• A legal background, ideally in funds, PE, M&A or finance (for example, a lawyer who moved into a commercial role).
• Prior experience selling legal tech, fintech or vertical SaaS to funds, such as fund admin, LP portals, data rooms or contract tools.
• Early‑stage experience (first or among the first sales hires).

Why this role

• Founding commercial seat at a category‑defining company, with the equity to match.
• A product customers already pay for, a warm pipeline of well‑known funds, and founders who know the buyer because they used to be the buyer's lawyer.
• A clear path to Head of Sales / CRO as we scale.