Fork Lift Truck Sales Engineer

Triangle Recruitment.; Portsmouth; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading supplier of Mechanical Handling Equipment seeks a Forklift Truck Sales Engineer to drive sales and market research in the UK. The role requires a blend of technical expertise and sales leadership, ideal for candidates with experience in industrial equipment sales. Attractive salary with commission, company car, and opportunities for growth.

Benefits

Company Car

Health Care

Pension

Performance-based incentives

International collaboration opportunities

Qualifications

• Proven experience in B2B sales, preferably in forklift trucks or heavy machinery.
• Strong technical background in servicing and maintaining relevant equipment.
• Willingness to travel across the UK.

Responsibilities

• Lead forklift truck sales across the UK and develop strategies to meet sales targets.
• Monitor and analyze the UK forklift truck market for trends and competitor activity.
• Manage relationships with key accounts and provide ongoing support.

Skills

B2B industrial equipment sales

Technical experience in servicing machines

Understanding of UK logistics markets

Excellent communication skills

Negotiation skills

Relationship management

Job description

Are you a Sales Engineer looking for that next challenge?

Triangle Recruitment are working with a leading supplier of Mechanical Handling Equipment, who are looking to expand further into the forklift truck (FLT) market. As a result we are looking for a driven, technically skilled Forklift Truck Sales Engineer to lead this exciting growth. This role combines sales leadership with hands-on technical expertise — perfect for someone who thrives in both commercial and operational environments.

Key Responsibilities:

Lead Forklift Truck Sales & Deliver Results

• Take full ownership of forklift truck sales across the UK, developing and executing a strategy to meet or exceed sales targets.
• Drive customer engagement and conversion through direct sales and dealer partnerships.

Conduct UK Market Research & Intelligence

• Monitor and analyse the UK forklift truck market, including current trends, total industry volume (TIV), competitor activity, and customer demand.
• Prepare regular market intelligence reports and suggest data-driven strategic actions.

Dealer Development

• Identify, recruit, and support new dealers across the UK to grow the companies presence and customer reach.
• Provide ongoing training and product support to the dealer network to ensure brand consistency and performance.

Key Account (KA) Sales

• Manage relationships with key national and regional accounts, from prospecting through to closing and after-sales support.
• Develop tailored solutions for major clients, ensuring satisfaction and long-term partnership.

Product Planning & Factory Collaboration

• Work closely with the companies forklift manufacturing division to ensure the right products are introduced into the UK market.
• Provide regular feedback from the field to inform product improvements and launch plans.

Repair & Maintenance – Hands-On Technical Involvement

• In the early phase of department development, you will be directly responsible for carrying out on-site and workshop-based repair and maintenance of the supplied forklift trucks.
• Diagnose mechanical, electrical, and hydraulic faults, and carry out effective solutions to minimise downtime.
• Provide technical support to customers and dealers, helping to build trust in the companies after-sales service.
• Play a key role in shaping the future of the service and support team as it grows.

Ideal Candidate Profile:

• Proven experience in B2B industrial equipment sales (preferably forklift trucks or heavy machinery).
• Strong technical experience in servicing and maintaining forklift trucks or similar machinery.
• Strong understanding of UK material handling/logistics markets.
• Commercially astute, with a proactive and self-motivated approach.
• Excellent communication, negotiation, and relationship management skills.
• Willingness to travel across the UK.

Why work with our Client?

• Work with a globally recognised brand known for innovation and reliability.
• Be a part of a fast-growing team shaping the future of the UK forklift market.
• Competitive salary package with performance-based incentives. £50K Base Salary with £20K in Commission with a Company Car, Health Care and Pension.
• Opportunities for international collaboration and professional growth.