Forecasting & Insights Data Scientist

AKA UK; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday + Bank Holidays

Hybrid Working

Telus Health EAP scheme

Gym discounts

Pension Scheme

Ride to Work Scheme

Death in Service

Flexible/Hybrid Working

Enhanced Paternity/Maternity Leave

Job summary

AKA is the UK's leading entertainment marketing and advertising agency seeking a Data Scientist to join the Business Intelligence Team, focusing on forecasting and modelling. You will bridge data-driven insight with robust models to inform commercial strategy and growth.

Key responsibilities include building predictive models for demand and campaign ROI, implementing identity resolution, and delivering client-ready analyses and dashboards that shape pricing, distribution and audience targeting.

Qualifications

• Master's or PhD in Data Science, Mathematics, Economics or related analytical discipline.
• 3+ years forecasting or modelling experience.
• Experience with statistical or probabilistic matching/record linkage techniques or strong theoretical grounding.
• Proficiency in modelling and/or machine learning tools within Python.
• Excellent quantitative, problem-solving and analytical skills.

Responsibilities

• Develop, evaluate and apply models to anticipate demand, campaign performance and ROI.
• Design and evaluate data matching and identity resolution logic for linking customer and audience records.
• Apply matching techniques to support the development of AKA's composable CDP.
• Conduct economic and commercial analyses to support pricing, distribution, audience targeting and investment decisions.
• Build and assess Econometric Models to drive client strategy.
• Translate complex model results into actionable strategies for internal and client outputs.
• Stay abreast of entertainment market dynamics and forecasting tools.
• Contribute to client reports, pitch decks and internal initiatives.

Skills

Forecasting

Python modelling

Statistics/record linkage

Quantitative reasoning

Education

Master's or PhD in Data Science, Mathematics, Economics or related

Tools

Snowflake

Tableau

Robyn

Meridian

Asana

Job description

AKA is the UK's leading entertainment marketing and advertising agency seeking a Data Scientist to join the Business Intelligence Team, focusing on forecasting and modelling. You will bridge data-driven insight with robust models to inform commercial strategy and growth.

Key responsibilities include building predictive models for demand and campaign ROI, implementing identity resolution, and delivering client-ready analyses and dashboards that shape pricing, distribution and audience targeting.