Football Media Manager

Birmingham City FC; Birmingham; On-site; GBP 35,000 - 50,000; Full time

Job summary

Birmingham City FC is seeking a Football Media Manager to oversee the Club's media operations and enhance its global reputation. You will be responsible for managing press relations, coordinating media activities, and ensuring consistent messaging. This role requires a seasoned communications professional with a strong background in elite sports, capable of crafting effective media strategies.

Qualifications

• Extensive front-line media experience in football or elite sport.
• Strong writing and copywriting skills.
• Awareness of content and cultural trends in football media.

Responsibilities

• Lead all football media relations and oversee matchday operations.
• Coordinate media schedules, player appearances, and communications strategy.
• Manage relationships with media partners and governing bodies.

Skills

Excellent communicator

Crisis communications

Strong interpersonal skills

Ability to work under pressure

Knowledge of media channels

Education

Educated to degree level or equivalent experience

Job description

Birmingham City Football Club are growing global attention and significant investment on and off the pitch, we are seeking a Football Media Manager to take the lead on all media operations relating to the First Team and play a key role in shaping how the Club is seen and heard across the world.

This role is central to delivering first-class football media relations, managing matchday operations, and enhancing the Club’s growing reputation in football and wider culture. You’ll be the key interface between the Club and external media, ensuring professional delivery, strong messaging, and strategic media engagement.

Key Responsibilities

• Lead all football media relations at the Club, managing incoming requests from broadcasters, production companies, and news media.
• Own and oversee the media operations for all Men’s First Team fixtures – home and away – acting as the primary point of contact for press and opposition staff.
• Coordinate and manage player media schedules, interviews, appearances and internal media obligations, ensuring a structured and proactive approach throughout the season.
• Act as a trusted liaison to the First Team Manager and senior football staff to align messaging and build strong working relationships.
• Oversee the full matchday media operation at St. Andrew’s @ Knighthead Park including accreditation, media access, press lounge, and broadcast compliance.
• Organise and lead press conferences, media days, photoshoots and ad-hoc interview opportunities.
• Brief Club representatives in advance of media activity to ensure consistent and aligned messaging.
• Support the Head of Communications in shaping and delivering the Club’s wider communications strategy.
• Line manage the Editorial Lead and Women’s Lead, fostering collaboration and continued development across the media team.
• Collaborate with the social media team to ensure digital activation meets commercial KPIs, including naming rights agreements.
• Monitor the media landscape, proactively identifying and addressing potential reputational risks and leading on reactive media strategy when needed.
• Maintain trusted relationships with governing bodies, media partners and rights holders to ensure compliance with all media regulations.
• Champion the Club’s reputation by proactively managing media narratives and promoting positive, engaging stories across key platforms.
• Build strong relationships across local, national and international football media to elevate the Club’s voice in the global conversation.

Who We’re Looking For

This role requires a seasoned communications professional with first-hand experience in elite football or a comparable high-pressure sports environment. You’ll be calm under pressure, highly organised, and confident engaging with everyone from international media to senior Club figures and professional athletes.

Essential Experience & Skills

• Extensive experience with front-line media experience in football or elite sport.
• Proven experience of managing media relations and operations in a matchday environment.
• Excellent communicator, able to craft and deliver clear messaging under pressure.
• Strong knowledge of broadcast, digital and social media channels and trends.
• Extensive media network with strong working relationships in football and wider press.
• Experienced in crisis communications, with the ability to act swiftly and decisively.
• Skilled in managing multiple stakeholders and leading teams to deliver against key objectives.
• Calm, confident and flexible in approach, with the ability to travel and work irregular hours as needed.
• A natural leader with outstanding interpersonal skills and emotional intelligence.

Qualifications

• Educated to degree level or equivalent relevant experience.
• Strong writing and copywriting skills.
• Awareness of content and cultural trends in football media.

Why Birmingham City FC?

This is more than a media role – it’s a chance to shape the public perception of a Club with ambition, history, and momentum. You’ll work at the heart of the First Team operation, contribute to strategic communications, and help the Club make its mark on a global scale.

Equal Opportunities & Safeguarding

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and consider all candidates based solely on merit, regardless of background.

We are committed to safeguarding and promoting the welfare of children and young people. All applicants will undergo a thorough background check and be required to complete safeguarding training.

If you require any reasonable adjustments to support your application or interview, please let us know