Foodservice Sales Manager

Booker Group; Norwich; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Discounts on Booker purchases

Tesco Colleague Clubcard access

Insurance discounts

Save As You Earn Scheme

Health and wellbeing support

Performance related bonus

Car allowance

Training & development

Incentive schemes for catering sales

Job summary

Booker Group is seeking a Foodservice Sales Manager to drive growth in the Norwich area, building and maintaining relationships with catering customers. You will identify opportunities, work with internal teams to meet customer needs, and contribute to profitable sales growth across our nationwide branch network.

We offer flexible working options, a permanent role with 38 hours per week, and a competitive salary with benefits.

Qualifications

• Proven track record in sales or business development in food/catering.
• Solid understanding of the foodservice market or willingness to learn.
• Excellent verbal and written communication, with active listening.

Responsibilities

• Identify and develop new and existing business opportunities in the targeted area.
• Build and maintain strong relationships with customers.
• Collaborate with internal teams to meet customer needs and profits.
• Stay up to date on market trends and share knowledge with customers and business.
• Represent the company at industry events and trade shows.
• Follow the Business Code of Conduct and champion diversity and inclusion.

Skills

Sales experience

Account management

Foodservice knowledge

Communication

Negotiation

Self-motivation

Job description

Foodservice Sales Manager

Job ref: 32881 Category: Foodservice Sales

• Salary Competitive Salary & Benefits
• Location Cranley Road Broadland Business Park Norwich
• Contract Type Permanent
• Hours 38
• Closing Date 6 November, 2026
• Business Unit Makro Wholesale

Cranley Road Broadland Business Park Norwich NR7 OWE

About the role

Job Type: Full time, part time and flexible working will be considered- our hours aren’t 9am-5pm, so yours don’t need to be either! Let’s explore at interview how we can accommodate a great work/life balance for you!

At Booker, we pride ourselves on delivering a diverse range of high-quality food and drink products to caterers, restaurants, pubs, and other food service businesses. We believe that a diverse and inclusive environment establishes a sense of belonging among our employees, making them feel welcome, and more connected and productive. Our dedication to excellence and customer satisfaction distinguishes us in the industry, and we aim to build on this success!

To support our continued growth in Foodservice sales, we are seeking a talented Foodservice Sales Manager to elevate our sales and foster long-lasting relationships with our customers. In return, we offer the potential to earn additional fixed payments for achieving stretch growth in your designated areas, find out more at interview!!

Curious about what sets us apart? Here are some key features and benefits of our business:

• UK’s Largest Food and Drink Wholesaler - we are the biggest and fastest-growing supplier to the independent catering market
• Leading Foodservice Butcher - with over 20% of the UK’s master butchers working for us, we offer expert advice to enhance dishes and increase our customers' menu options and profits
• Award-Winning Own Label Brands - our brands are recognised for their quality and value
• Experienced Team - we have a network of over 100 Foodservice Sales Managers who excel in building great customer relationships
• Excellent Delivery Service - we offer delivery, click & collect and in-person shopping experiences in our nationwide branch network with a muti temp offering, ensuring we cater to all our catering customer needs.
• A Place To Get On – Our commitment extends beyond sales; we're dedicated to supporting your career development every step of the way. Here, you'll find opportunities for bitesize upskilling, mentorship, and professional growth, ensuring that you can reach your full potential and achieve your career goals
• Every Voice Matters – At the heart of our cultural transformation is a commitment to our colleagues, where we encourage you to share your insights and ideas on how we can shape our business together, fostering an environment where everyone's contributions are valued.

Interested? We look forward to reading your application!

Main Responsibilities

• Identifying and developing new and existing business opportunities within your targeted area
• Build and maintain strong relationships with existing and prospective customers
• Collaborate with internal teams to ensure we meet customer needs and drive sustainable profits
• Staying up to date on market trends and share this knowledge with customer and the business
• Represent the company at industry events and trade shows
• Following our Business Code of Conduct and always acting with integrity and due diligence championing diversity and inclusion

You will need

• Proven track record in sales, account management, or business development, ideally within the food/catering sector (other sectors considered)
• Solid understanding of the foodservice market or willingness to learn
• Excellent verbal and written communication skills, with active listening to understand customer needs and provide appropriate solutions
• Ability to quickly build rapport and adapt your style to meet customer needs
• Willingness to learn and quickly understand our products, club cards, and rewards
• Ability to handle objections and maintain a positive attitude in challenging situations
• Self-motivated, goal-oriented, and able to work autonomously as well as part of a team
• Good commercial awareness to support profitable decisions

What's in it for you

• 10% off all Booker purchases, with double discount events up to three times a year
• Access to a Tesco Colleague Clubcard after three months, offering additional discounts and perks across the Tesco Group
• Up to 30% off insurance products such as Pet, Home & Car
• Save As You Earn Scheme
• Health and Wellbeing support for you and your family via our Virtual GP and Employee Assistance Programme, accessible 24/7, plus many more benefits!
• A company-wide performance related bonus scheme up to 6%.
• A car allowance is available, where applicable.
• Training & development and opportunities to progress
• Catering sales incentive scheme for additional earning opportunity