Catering Sales Controller - Midlands and East

Booker; Retford; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

10% off all purchases

Access to Tesco Colleague Clubcard

Up to 30% off certain insurance products

Health and wellbeing support

Company-wide performance-related bonus

Training and development opportunities

Job summary

A leading food wholesaler in the UK is seeking a Catering Sales Controller to drive sales and profit growth within the catering sector. This role involves leading and developing teams while collaborating with stakeholders to execute strategic objectives. Ideal candidates will have proven leadership experience and a strong communication skill set. In return, the company offers numerous benefits including performance bonuses, employee discounts, and professional development opportunities.

Qualifications

• Experience in managing and developing teams in the food/catering sector.
• Ability to implement strategies that maximize sales and drive profitability.
• Capacity to translate insights into profitable actions.

Responsibilities

• Drive regional sales and profit targets through strategic planning.
• Lead and coach the Catering Sales team to exceed objectives.
• Collaborate with internal teams to execute the Catering Sales Plan.
• Engage with customer insights to enhance customer experience.

Skills

Proven leadership experience

Excellent communication skills

Commercially focused mindset

Ability to influence stakeholders

Job description

Overview

At Booker, we are the UK’s largest food and drink wholesaler, serving caterers, restaurants, pubs and other foodservice businesses. We are committed to diversity and inclusion, ensuring employees feel connected, valued and motivated. We are looking for a Catering Sales Controller to join our team and help drive the success of our catering sales.

In this pivotal role, you will champion best practices, influence key decision-makers, and ensure the catering sales plan is executed across your region. Your ability to develop and lead teams, and your focus on maximising sales and profit, will be key to driving results.

In return, there’s potential to earn additional fixed payments for hitting growth targets – find out more at the interview!

Why Booker? Here’s what sets us apart

• UK’s Largest Food and Drink Wholesaler: We’re the biggest and fastest-growing supplier to the independent catering market.
• Leading Catering Butcher: We’re home to over 20% of the UK’s master butchers, offering expert advice to help customers enhance menus and profitability.
• Award-Winning Own Label Brands: Our brands are renowned for quality and value.
• Experienced Team: Manage your own region within a network of over 100 Catering Sales Managers who excel in building customer relationships and driving sales.
• Comprehensive Delivery Services: Delivery, click & collect, and in-person shopping across a nationwide branch network with a multi-temp offering.
• A Place To Get On – We’re committed to your development, offering upskilling opportunities, mentorship and professional growth.
• Every Voice Matters – We foster an inclusive and collaborative environment where all ideas are welcomed and valued.

You will be responsible for

• Driving sales – exceeding regional sales and profit targets through clear strategic planning.
• Lead and Develop Teams – Inspire, lead and coach the Catering Sales team with clear development plans; ensure teams consistently exceed sales and profit objectives.
• Achieve Key Objectives – Drive sales and deliver on budgets; focus on customer and colleague satisfaction.
• Champion Growth Opportunities – Lead best-practice initiatives across regional branches to maximize growth and customer experience.
• Influence Senior Stakeholders – Collaborate with internal teams to ensure seamless execution of the Catering Sales Plan.
• Customer-Focused Results – Engage with customer insights to enhance the experience and understand top regional customers.
• Maximise Resources for Profit – Use available resources to maximise sales and profitability within the region.
• Sponsorship of Talent – Own talent development and succession planning to maintain a high-performing team.
• Build a Results-Driven Culture – Foster performance-driven growth across the business.

You will need

• Proven leadership experience in managing and developing teams, ideally within the food/catering sector (open to other sectors).
• Experience implementing and executing strategies that maximise sales, drive profitability, and ensure customer satisfaction.
• A commercially focused mindset with the ability to translate insights into profitable actions.
• Excellent verbal and written communication skills; ability to influence stakeholders at all levels.
• A passion for growth and the ability to coach your team to exceed objectives.

What’s in it for you?

• 10% off all Booker purchases, with double discount events up to three times a year.
• Access to a Tesco Colleague Clubcard after three months, with additional discounts and perks across the Tesco Group.
• Up to 30% off certain insurance products (Pet, Home & Car).
• Save As You Earn Scheme.
• Health and wellbeing support for you and your family via our Virtual GP and Employee Assistance Programme, 24/7, plus more benefits.
• A company-wide performance-related bonus up to 6%.
• A car allowance where applicable.
• Training and development opportunities to progress your career.

About Us

Booker is the UK's leading food and drink wholesaler. We serve independent retailers, caterers and small businesses from locations across the country, operating over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, and six support centre locations.

Diversity, equity and inclusion (DE&I) at Booker means everyone should feel represented and able to be themselves at work. We are committed to flexible working and supporting you throughout your application process.

Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process. For accessibility information, please contact [e-mail].

Please note: We can only consider candidates over 18 for roles requiring early or late hours or activities in areas such as warehousing or driving. Some roles may close early due to high volumes of applicants. We may offer feedback to interviewees only.

Booker Group is part of Tesco plc but operates separately; benefits may differ from Tesco.

For more information about us, please visit www.bookergroupjobs.co.uk