Food and Beverage Marketing Lead

Apex Hotels; City of Edinburgh; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as the Food and Beverage Marketing Lead, where your innovative ideas will shape the guest experience. This dynamic role involves developing marketing strategies, optimizing food and beverage propositions, and collaborating with a passionate team. You'll be responsible for driving revenue targets and creating memorable campaigns that resonate with guests. With a strong emphasis on teamwork and personal growth, this position offers an exciting opportunity to thrive in a supportive environment. If you're passionate about food and drink and eager to make an impact, this role is perfect for you.

Benefits

29 days holiday

Training and development

Employee events

Gym and pool access

Healthy meals

Employee Assistance Programme

Financial Wellbeing App

Referral bonus

Discounted room rates

Spa treatment discounts

Qualifications

• Proven track record in marketing with social media and digital experience.
• Experience in destination/experience led restaurant and bar business.

Responsibilities

• Develop and deliver annual marketing plans and promotions.
• Track and report consumer trends and insights.

Skills

Marketing Experience

Social Media Management

Digital Marketing

Project Management

Interpersonal Skills

Data Analysis

Job description

Why Join Apex Hotels

You’ll receive a warm welcome into the Apex family on joining us as Food and Beverage Marketing Lead. We genuinely care about our guests and each other; we show this through our family values of Trust, Passion, Friendliness and Teamwork. It’s these values that support you to be yourself here at Apex Hotels. By bringing your own personality, passion, and ideas to the role, you will add a new dynamic to our innovative and supportive Marketing Team. We believe it is our personality, style and friendliness that makes Apex Hotels.

Role Overview:

Responsible for developing, positioning, evolving, and optimising Apex Hotels food and beverage propositions from a marketing perspective as well as creating and delivering marketing plans across different channels and segments aligned to the tactical objectives, strategies and overall vision for the restaurants and bars.

The Food & Beverage Marketing Lead will develop and sustain a culture of innovation and change within a fast paced and dynamic environment, challenging the status quo, identifying new opportunities, contributing to the F&B agenda and planning process and delivering the best experience for the guests.

Main Responsibilities:

• Delivery of the annual F&B revenue targets and achieve set KPI’s
• Development of the 1–3-year F&B strategy working closely with key stakeholders and cross-functional teams to understand, identify, engage, and execute activity that promotes innovation, delivers positive F&B performance and is relevant to core target markets
• Identify, develop, and deliver annual marketing plans and promotions that innovate, are ground in customer insight and are commercially and operationally viable to drive commercial performance and meet business targets and guest needs
• Create demand and maximise use of space with cost effective guest acquisition and campaigns to drive repeat, recency, frequency and advocacy
• Understand inventory, price, distribution and effective routes to market supported by wider functional specialists within the Commercial function
• Manage all affiliations, partnerships, and website listings along with associated promotional activity
• Create new and nurture existing partners and explore new F&B collaborations and partnerships
• Track and report consumer trends, guest, and competitor insights, identifying risks and opportunities
• Performance reporting including analysis, ROAS and ROI of individual campaigns and initiatives as well as reviewing and providing timely actionable insight on F&B performance and initiatives to inform both the business and future F&B activity
• Responsible for leading regular F&B meetings to ensure collaboration and alignment across departments and projects

About you:

We love to welcome people with different experiences and from different places into our Apex family. We want to ensure you get the best experience from the role you begin your journey with us in. To excel within this role, you’ll have:

• A proven track record in marketing, with social media and digital experience
• Recent and relevant results from a destination / experience led restaurant and bar business including target achievement, distribution and partnership expertise
• A passion for food and drink
• Experience partnering with senior executives, able to influence and persuade with the ability to build and maintain a level of trust and reliability
• Good interpersonal and communication skills, able to build positive and open relationships with the ability to work in a team environment and with multiple stakeholders
• Strong project management and change management skills with proven experience in managing multiple outlet sites and market segments
• A background in analysing and interpreting food and beverage data and insights to drive performance and transformation, able to identify areas for continuous improvement and to generate innovative solutions

You’ll work with great people, enjoy your time at work, develop new friendships, networks, and skills, and of course you will also receive a competitive rate of pay and a generous range of employee benefits which includes:

• 29 days holiday
• Training and development from day one
• Employee events and celebrations
• Inhouse company interactive employee communication APP
• Entry to our state-of-the-art gym and pools
• Healthy meals to enjoy while you're working.
• Access to an external Employee Assistance Programme
• Financial Wellbeing App Wagestream, allowing you the flexibility to get paid earlier than your normal monthly pay date.
• £200 referral bonus when your friends or family join the team.

Following your first successful 3 months, you’ll also receive ……

• Access to our discounts and wellbeing platform “Treat Yourself Here”, unlocking savings and experiences for you and your family.
• Involvement in our employee of the quarter and annual recognition schemes
• Long service recognition
• Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two
• 50% discount in our restaurants
• Cycle to Work Scheme
• Discounted room rates for employees, friends, and family
• Spa treatments and product discounts
• Critical Illness & Life Assurance cover

We encourage you to bring your true self to work. We’ll provide great training and development opportunities, allowing you to flourish in a fulfilling career, reaching your dreams and aspirations.Our family can never be too big, there’s a place here for you. We have one ask - that you bring your personality, ideas, and spark. We’re an innovative, thriving business and we want you to be part of our exciting journey.