FMCG Sales Lead - OOH

YF Recruitment; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Equity

Job summary

A recruitment agency is seeking a Sales Lead for the Out of Home sector to drive the UK launch of a fast-growing European brand. This role offers full autonomy to develop the sales strategy across various channels and requires proven experience in Out of Home sales, particularly within the FMCG sector. You'll have the chance to shape market entry and build partnerships while sharing in company success through equity opportunities.

Qualifications

• Proven track record in Out of Home sales within FMCG, ideally food & drink.
• Comfortable working autonomously and building from the ground up.
• Commercially driven with a hunter mentality and a hands-on approach.

Responsibilities

• Develop and execute the UK Out of Home sales strategy.
• Open and grow key customer accounts.
• Build strong, long-term partnerships with distributors.
• Work closely with the leadership team to shape brand positioning and go-to-market approach in the UK.
• Track and report on performance, using insights to optimise growth.

Skills

Out of Home sales

Strong network

Commercial mindset

Autonomy

Strategic planning

Job description

Overview

This range is provided by YF Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from YF Recruitment

Recruitment Director | YF B Corp Certified | Driving Innovation in FMCG

Sales Lead – Out of Home (UK Launch)

Hybrid/Remote | Full Autonomy | Equity Opportunity

How often do you get the chance to take a fast-growing European snacking disruptor - already delivering double-digit growth abroad - and be the one to launch it into the UK market?

Backed by elite athletes and already loved across Europe, this brand is now ready to take the UK by storm.

We’re looking for a Sales Lead - Out of Home to own the UK OOH strategy and execution from day one, with complete autonomy to grow foodservice, wholesale, and convenience channels.

Why This Role?

• Be the architect of the UK launch - shape the market entry strategy for a proven, high-growth challenger brand
• Full autonomy - freedom to build and execute the plan your way
• Equity - share in the upside of the business you help grow
• Career-defining opportunity - be the face of the brand in the UK and write a key chapter in its global success story

What You’ll Do

• Develop and execute the UK Out of Home sales strategy across foodservice, wholesale, and convenience
• Open and grow key customer accounts, from national wholesalers to independent operators
• Build strong, long-term partnerships with distributors and key accounts
• Work closely with the leadership team to shape brand positioning and go-to-market approach in the UK
• Track and report on performance, using insights to optimise growth

What We’re Looking For

• Proven track record in Out of Home sales within FMCG, ideally food & drink
• Strong network across foodservice, wholesale, and convenience channels
• Commercially driven with a hunter mentality and a hands-on approach
• Comfortable working autonomously and building from the ground up
• Excited by the idea of taking a challenger brand from market entry to household name

This isn’t just another sales job.

It’s a once-in-a-career opportunity to take a proven European success story and make it your own in the UK — with the backing, freedom, and rewards to match.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Food and Beverage Services and Food and Beverage Manufacturing