Flights Marketing Lead — Data-Driven Growth

Agoda Company Pte. Ltd.; Manchester; On-site; GBP 70,000 - 110,000; Full time

Job summary

Agoda is seeking a senior data analyst to join the Performance Marketing Team. You will shape the data-driven strategy for the Flights vertical, analyze large datasets, and translate insights into actionable recommendations that drive channel growth across CRM and paid marketing.

You will design experiments, lead a team of analysts, partner with Marketing Accommodation, Flights product, and flights supply, and present findings to senior management.

Qualifications

• 8+ years in Data Analyst role or related big data projects.
• Bachelor's degree in computer science, statistics, math, engineering, or economics and finance.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficient in BI tools and data warehousing, e.g., SQL, Tableau, MS Excel.
• Excellent written and verbal communication with stakeholders and ability to influence.

Responsibilities

• Define marketing strategy for Flights vertical.
• Lead development, execution, and optimization for growing Agoda’s Flights across channels.
• Analyze large datasets to translate data into actionable insights.
• Design experiments and A/B tests to evaluate campaign effectiveness.
• Collaborate with Marketing Accommodation, Flights product and supply to identify opportunities.
• Monitor and report on initiative effectiveness and provide recommendations.
• Present complex findings to senior management clearly.
• Lead and mentor a team of analysts; participate in hiring.

Skills

Extensive Experience

Data-Driven Approach

Strong Communication

Stakeholder Management

People Management

Entrepreneurial Mindset

Education

Bachelors in CS/Statistics/Math

Tools

SQL

Tableau

MS Excel

Job description

Agoda is seeking a senior data analyst to join the Performance Marketing Team. You will shape the data-driven strategy for the Flights vertical, analyze large datasets, and translate insights into actionable recommendations that drive channel growth across CRM and paid marketing.

You will design experiments, lead a team of analysts, partner with Marketing Accommodation, Flights product, and flights supply, and present findings to senior management.