Financial Services Copywriter

Inspired Thinking Group (ITG); Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Flexible working

Smart Working up to 40% from home

Work abroad after 12 months

Pension scheme

Medical Cash Plan

Electric car salary sacrifice

Charitable payroll giving

Funding for professional quals

Employee of the Month awards

Job summary

Inspired Thinking Group (ITG) is seeking an experienced copywriter to join the John Lewis Money financial services copywriting team in London. You’ll craft clear, compelling copy across channels—from headlines to emails and web content—while aligning with brand voice and FCA guidelines.

The role demands strong writing flair, meticulous attention to regulation, and the ability to manage multiple briefs at pace with collaborative stakeholders.

Qualifications

• Excellent writing skills for financial services and FCA-regulated content.
• Experience delivering copy across multiple channels per briefs.
• Ability to follow brand guidelines and maintain tone of voice.

Responsibilities

• Deliver clear, compelling copy across channels per briefs while following VO guidelines.
• Ensure financial copy complies with regulatory, legal, and FCA standards.
• Manage workload across multiple briefs with clear prioritisation and effective communication.
• Follow studio copy processes and implement reviewer feedback cleanly.
• Craft engaging content and messaging across long and short form formats.

Skills

Financial services

Regulatory compliance

Creative writing

Multi-channel writing

Time management

Brand voice

Portfolio

Tools

Asana

Job description

We’re looking for an experienced copywriter to join the team working on one of the UK’s most-loved household brands, John Lewis, within the John Lewis Money financial services copywriting team.

You’re adaptable and comfortable working at pace, delivering clear, compelling, accessible copy in response to a wide range of briefs across multiple channels and platforms - from head-turning headlines and irresistibly clickable emails to persuasive web content and engaging POS.

Essential experience in financial services and knowledge of FCA regulations is required, alongside a keen eye for detail and a genuine flair for creative writing.

Responsibilities:

• Under the direction of the Lead Copywriter, you’ll deliver great copy in response to briefs across multiple channels and platforms, following the brand and tone of voice guidelines
• You’ll ensure financial copy meets all relevant regulatory, legal, and compliance standards, ensuring it is clear, fair, and not misleading.
• Manage your day-to-day workload effectively across multiple fast-moving or ad-hoc briefs, maintain clear communication and ask for guidance on priority order when capacity is tight.
• Follow established studio copy processes, including highlighting copy changes, managing tracked amends, and implementing reviewer feedback cleanly.
• Essential experience in financial services marketing and communications, with a sound understanding of financial promotion principles and FCA regulations.
• Outstanding writing skills and the ability to craft engaging content and messaging – short and long form.
• Demonstrable experience using these across multiple channels/platforms.
• Experience in financial services marketing and communications, plus a sound understanding of financial promotion principles is desirable.
• Excellent communication and presentation skills, with the ability to interpret business requirements and briefs and turn them into engaging written content and messaging.
• Strong organisational and time-management skills, with a proven ability to manage multiple briefs and prioritise effectively under pressure.
• Familiarity with workflow systems (e.g., Asana) and time tracking tools.
• Portfolio showcasing examples of your great copywriting, including examples of brand and direct response campaigns.

Perks at ITG — alongside a competitive salary, here’s what you can look forward to:

• Time off that works for you — 25 days’ holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.