Finance Business Partner (Digital)

Allwyn UK; Watford; On-site; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension contributions up to 8.

26 days annual leave + 2 Life Days

Private Health Cover

Income Protection

Wellness Allowance £500

Volunteering Days

Job summary

Allwyn UK is seeking a commercially focused Finance Business Partner to support strategic decision‑making within the Digital Channel through financial insight and analysis. You will partner with the Digital Director and stakeholders across Digital to drive budgeting, forecasting and value optimization.

In this role you will lead financial analysis, develop KPI frameworks, and provide clear recommendations to senior leaders, ensuring alignment with overall business targets and initiatives.

Qualifications

• Qualified accountant with professional qualification (CIMA/ACA/ACCA or equivalent).
• Strong commercial finance and business partnering experience.
• Advanced Excel and financial modelling skills.
• Ability to interpret large data sets and provide clear insights.
• Experience with ROI and investment analysis.

Responsibilities

• Partner with Digital senior stakeholders to provide financial insight and challenge.
• Lead budgeting, forecasting and monthly analysis for key expenditure.
• Support strategic projects with business case appraisals and post‑investment reviews.
• Collaborate with Digital teams to translate levers into commercial outcomes (CRM, Media, Merchandising, Tech).
• Develop KPI framework and ensure performance visibility within BAU reporting.

Skills

Commercial finance

Stakeholder management

Financial analysis

ROI analysis

Business partnering

Advanced Excel

Education

CIMA/ACA/ACCA qualified

Tools

Excel

Financial modelling

Job description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role:

A commercially focused Finance Business Partner responsible for supporting strategic decision-making and performance measurement within the Digital Channel through financial insight and analysis.

This role will sit within the Commercial Planning and Trading team and partner with Digital Director and other stakeholders across Digital function.

What you’ll be doing

• Business partnering with senior stakeholders in the Digital team, providing financial insight and appropriate challenge to support decision making
• Take the lead on budgeting, forecasting and monthly financial analysis for key expenditure, including identification of risks and opportunities to improve value and efficiency
• Supporting strategic projects and initiatives across Digital, through business case appraisals scenario analysis and post-investment reviews
• Work closely with Digital teams to understand and monitor how key levers and initiatives translate into commercial outcomes (including CRM, Media, Merchandising, Technology)
• Work closely with Digital & Tech teams to understand how web and app optimisation improve customer journeys and Revenue
• Translate complex financial and commercial data into clear recommendations for senior stakeholders
• Support on developing KPI framework to measure success of new initiatives; ensuring accountability and visibility of performance within BAU business reporting
• Ensuring performance drivers and development of targets are fully understood and clearly articulated to stakeholders
• Working closely with other Finance stakeholders to ensure Digital roadmap is aligned with overall business objectives, alongside identification of any risks or opportunities to commercial targets

What experience we’re looking for

• Qualified accountant –CIMA/ACA/ACCA or equivalent
• Strong commercial finance/business partnering experience
• Advanced Excel and financial modelling
• Strong analytical skills and ability to interpret large amounts of data
• Experience with developing business-case appraisals including ROI/investment analysis
• Develop reporting framework to track initiatives and post implementation reviews
• Ownership of Budgeting and forecasting requirements
• Excellent stakeholder management including ability to influence and provide appropriate challenge across multiple levels in organisation
• Commercial awareness and ability to apply this to decision making and recommendations
• Strong communication and presentation skills
• Pro‑active mindset, an independent thinker who seeks out opportunities for process improvement and efficiency
• Ability to operate in a fast-moving/transformation environment

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.

Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low‑emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [e-mail] and we’ll be happy to help.