Field Sales Representative - Red Bull - Red Bull Grocery

Acosta Group; Wrexham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic sales agency is seeking a Field Sales Representative to drive brand awareness and sales for a major energy drink in the UK. The role involves building relationships with retailers, ensuring product availability, and meeting sales targets. Candidates should have FMCG or retail experience, strong negotiation skills, and passion for the brand. This position requires 90-100% travel within the UK.

Qualifications

• Experience within FMCG, retail, or a sales environment preferred.
• Comfortable working autonomously in a field-based environment.
• Fluent in written and spoken English.

Responsibilities

• Build relationships with key decision makers in stores.
• Conduct regular calls to independent retailers.
• Deliver customer service to stakeholders.
• Negotiate increased shelf space for products.
• Maximise brand awareness through in-store activations.

Skills

Communication skills

Negotiation skills

Interpersonal capabilities

Selling skills

Commercial acumen

Job description

Field Sales Representative – Red Bull (Striker)

Acosta Europe is seeking Field Sales Representatives to represent Red Bull, drive brand awareness and sales in the UK. Passion for sales and enthusiasm to succeed are essential.

Role Details

Salary: £27,166.25
Bonus: 15% Performance Related Bonus
Equipment Provided: Company Vehicle, Fuel Card, Mobile Phone

Responsibilities

• Forging unbreakable relationships with key decision makers in stores across your territory
• Regular call cycle to independent retailers or major stores
• Deliver world class customer service to customers and internal/external stakeholders
• Meet daily/weekly distribution, availability, and visibility targets
• Use an entrepreneurial mindset to manage and drive the success of your territory
• Negotiate increased space and maintain incremental displays
• Maximise brand awareness, educate customers on new product opportunities, and implement in‑store activations
• Breathe creativity into marketing initiatives with in‑store execution and Point of Sale (POS)

Compliance & Reporting

• Conduct audits to ensure promotional activity compliance and complete interventions where necessary
• Ensure product availability on fixtures and correct pricing
• Ensure correct execution of all new product launches
• Provide feedback on key promotional activity improvements
• Ensure all response data is recorded accurately and take high quality photos with concise descriptions
• Provide actionable feedback on market intelligence/competitor activity and retailer procedure changes
• Keep abreast of trends, news and channel information

Qualifications & Experience

• Experience within FMCG, retail or a sales environment preferred; other sector experience welcomed
• Enthusiast about the Red Bull brand and drive to succeed
• Comfortable working autonomously in a field‑based environment
• Excellent communication and negotiation skills, strong interpersonal capabilities, rapport building and influencing
• Proven selling skills and commercial acumen, self‑motivated, determined and target driven
• Fluent in written and spoken English
• Travel 90‑100%

Benefits

Engaging and rewarding environment where every day is unique. Chance to grow career in a dynamic agency environment.