Field Sales Representative - Alcohol - Top Company

VanRath; Belfast; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A leading FMCG Distribution Service is looking for a Drinks Sales Specialist in Belfast. This permanent, field-based role allows you to manage and expand a portfolio of alcohol brands. Enthusiastic candidates with strong sales acumen and relationship-building skills will thrive in a dynamic team environment, benefiting from extensive training and development opportunities.

Benefits

Bonus

Company Car

Phone & Laptop

Training and Development

Progression Opportunities

Qualifications

• Experience in a similar role required.
• Proven sales experience demonstrated.
• Strong listening and questioning skills necessary.

Responsibilities

• Build and expand the Drinks brand portfolio through sales initiatives.
• Implement national plans locally—enhance brand visibility and distribution.
• Develop strong customer partnerships by understanding needs.

Skills

Sales experience

Listening skills

Persuasiveness

Planning and organizing

Adaptability

Job description

VANRATH is partnering with a major FMCG Distribution Service to recruit a Drinks Sales Specialist for a growing and dynamic team based in Belfast. The company values staff development and progression.

This is a permanent position (Monday - Friday), field-based, with 3 days on the road and 2 days working from home.

Salary

£28,000 + 10% Bonus + Company Car (fuel costs paid) + Phone & Laptop + Clear progression opportunities & 5* training and development. An exciting role with significant growth potential.

Responsibilities:

We are seeking a driven, commercially minded National Account Executive to expand our portfolio of alcohol brands across on-trade and off-trade channels. If you are passionate about building relationships, identifying opportunities, and executing plans, this role offers excellent career growth within a supportive team that values innovation, collaboration, and personal development.

· Building and expanding the Drinks brand portfolio through existing and new customers via sales-led initiatives.

· Implementing national plans at a local level—brand visibility, activation, and distribution.

· Developing strong partnerships by understanding customer needs and aligning them with brand goals.

· Collaborating with Brand, NPD, and Activation teams to deliver standout campaigns.

· Using insights to inform smarter decisions and achieve better results.

· Monitoring financials, credit control, forecasting, and ROI.

· Gathering market intelligence to stay ahead of competitors.

· Identifying and engaging high-potential prospects to shape future growth.

Criteria:

• Experience in a similar role
• Proven sales experience
• Strong listening and questioning skills
• Persuasiveness
• Planning and organizing abilities
• Good judgment
• Adaptability
• Full driving license

For more information, please contact Jack Groves at VANRATH for a confidential discussion.