Field Sales Representative

Inspiring Interns; City Of London; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

A leading organic fresh produce company in London is looking for a Field Sales Representative to drive sales growth and maintain customer relationships. The role requires experience in sales, particularly in the fresh produce industry. The candidate should possess strong negotiation skills and be able to work independently. Compensation includes a salary of £28-32,000 per year along with a commission structure and opportunities for professional development. The position is hybrid, requiring 1-2 days in the office.

Benefits

Pension Scheme

28 total holidays including bank holidays

Produce Pantry

Employee discounts

Company vehicle or mileage reimbursement

Opportunities for professional growth

Qualifications

• Previous experience with retailers or food service providers required.
• Strong negotiation, communication, and interpersonal skills.
• A passion for fresh produce and knowledge of industry trends.

Responsibilities

• Develop and execute a sales strategy to grow revenue and market share.
• Identify and pursue new business opportunities.
• Build and maintain strong relationships with existing customers.

Skills

Negotiation skills

Communication skills

Interpersonal skills

Time management

Tools

Microsoft Office

CRM software

Job description

Overview

Wholegood’s mission is to provide truly sustainable food that supports people, places and the planet we all live on. We aim to leave everything better than we found it. We’re a team of 100 people who are an extension of our company ethos. Since day one of Wholegood, growing the business with like-minded purpose focused people, has been the goal. We are a dynamic and fast-growing Organic Fresh Produce company dedicated to supplying high-quality fruits and vegetables to retailers, wholesalers, food service providers, and other businesses. Our commitment to freshness, sustainability and excellent customer service sets us apart in the industry.

We are seeking a motivated and results-driven Field Sales Representative to join our team. The ideal candidate will have experience in sales, a passion for fresh produce, and the ability to develop and maintain strong relationships with customers. This role involves traveling within an assigned territory to identify new business opportunities, nurture existing accounts, and drive sales growth.

Key Responsibilities

• Develop and execute a sales strategy to grow revenue and market share within the assigned territory.
• Identify and pursue new business opportunities with retailers, wholesalers, restaurants, and food service providers.
• Build and maintain strong relationships with existing customers, ensuring exceptional service and satisfaction.
• Conduct regular customer visits, provide product knowledge, and offer tailored solutions based on customer needs.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities for growth.
• Collaborate with internal teams, including logistics and operations, to ensure timely and efficient delivery of products.
• Meet and exceed sales targets and key performance indicators (KPIs).
• Provide accurate sales reports, forecasts, and market feedback to management.

Person Specification

• Previous experience working with retailers or food service providers - required
• Previous experience with pricing strategies and seasonal trends in fresh produce sales – required
• Proven experience in sales, preferably within the fresh produce, food, or FMCG industry.
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently, manage time effectively, and prioritise tasks.
• A passion for fresh produce and knowledge of industry trends.
• Valid driver’s license and willingness to travel within the assigned territory.
• Proficiency in Microsoft Office (Excel, Word, Outlook) and CRM software.

Compensation details

• Salary of £28-32,000 per year with commission structure (salary negotiable – depending on experience)
• Pension Scheme
• Holidays (28 in total – this includes normal bank holidays)
• Produce Pantry (free food)
• Employee discounts on stock
• Company vehicle or mileage reimbursement.
• Opportunities for professional growth and development.
• Hybrid Role (office based 1-2 days per week)

Working Hours

We are open 7 days a week and this role will involve you working 5 days a week.

Monday – Friday / 08:30 – 17:00 (some flexibility required).

Wholegood is based in a Warehouse in Greenford, West London.