Field Sales Executive - On Trade (North West Midlands & Shropshire)

Thatchers Cider Company Ltd; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading cider manufacturer is looking for an experienced On-Trade Field Sales Executive. This full-time role focuses on increasing brand presence and product distribution within existing and new customers across the North West Midlands & Shropshire. Ideal candidates will possess a proactive attitude, resilience, and strong relationship-building skills. The position offers a competitive salary, enhanced bonus structure, and comprehensive benefits including a company car and training programs.

Benefits

Competitive salary

Enhanced bonus structure

Comprehensive benefits including a company car

Discounts in the cider shop

Thatchers training and development programme

Qualifications

• Knowledge of the on-trade is essential.
• Experience in a sales environment within on-trade.

Responsibilities

• Identify new opportunities to increase volume through product distribution.
• Enhance customer engagement through tours, tastings, and events.
• Build relationships with key customers.

Skills

Proactive attitude

Resilience

Relationship and rapport-building skills

Presentation and communication skills

Strong organizational skills

Analytical and numerate abilities

Flexibility to meet business needs

Good IT literacy

Job description

We have an exciting opportunity for an experienced On-Trade Field Sales Executive to join our proactive and ambitious sales team. This role covers key areas of the North West Midlands & Shropshire. The ideal candidate must be based in and around: South Birmingham, Black Country, or Shropshire, with access to M42, M5 & M6.

This is a full-time, permanent position requiring visits to on-trade premises including pubs & bars to help our customers sell more cider. We seek a motivated and flexible individual to increase the brand presence of our premium ciders.

Who are Thatchers Cider?

Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re proud of our Somerset roots.

We’ve experienced tremendous growth through industry-leading investments in marketing, people development, innovative technology, and our world-class cider mill. And we’re just getting started.

What are the perks?

• Competitive salary
• Enhanced bonus structure
• Comprehensive benefits including a company car, IT equipment & pension
• Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
• Thatchers training and development programme
• An exciting opportunity to be part of the Thatchers success story where no two days are the same

What will I be doing?

In this role, you will:

• Grow your territory by identifying new opportunities to increase volume through product distribution within existing and new customers
• Enhance customer and consumer engagement through tours, tastings, events, product placement, and POS
• Build relationships with route-to-market partners and key customers

Occasionally, overnight stays will be required.

What are we looking for?

At Thatchers, we empower our people to manage their territory as if it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brand, increasing distribution and availability of our premium ciders. Knowledge of the on-trade is essential.

Our team is action-oriented, adaptable, and resourceful. We have a proven track record of success in a competitive marketplace. We value knowledge, a passion for quality cider, and a commitment to customer satisfaction.

If you have the passion to make an impact and experience in a sales environment within on trade, this role is for you.

What skills do I need?

• Proactive attitude
• Resilience
• Relationship and rapport-building skills
• Presentation and communication skills
• Strong organizational skills and time management
• Analytical and numerate abilities
• Flexibility to meet business needs
• Good IT literacy
• A full, valid driving license