Field Sales Account Manager

tonies UK Ltd.; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading children's audio company in the City of London is searching for a Field Sales Account Manager to drive sales for its innovative products. This role involves managing relationships with independent retail customers in London and surrounding areas. Candidates should have strong sales experience and communication skills, with a passion for building customer relationships. The position offers flexibility with hybrid working, competitive benefits, and opportunities for growth.

Benefits

Hybrid working with two days in the London office

30 days annual leave + bank holidays

Private medical insurance

Competitive salary

Learning & development budget

Qualifications

• Able to travel daily across the South region with regular overnight stays.
• Full, clean UK driving licence.

Responsibilities

• Drive best practice and improved sales performance in the retail channel.
• Convert prospects into successful, long-term customers.
• Grow tonies sales in existing and new accounts.
• Visit customers regularly to evaluate needs.
• Represent the business at trade shows & demo events.

Skills

Proven experience in a Field Sales role

Strong communication skills

Skilled in building customer relationships

Effective negotiator

Self-motivated

Collaborative team player

Results-driven

Problem-solving mindset

High attention to detail

Tech-savvy

Tools

Excel

Google Drive

Outlook

CRM systems

Job description

About tonies:

About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonie boxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

We’re looking for a Field Sales Account Manager to add to our rapidly expanding sales team. This role is within our retail channel, managing and building on our strong independent customers base in London/South/SEast/SWest areas. With the significant year-on-year growth we see at tonies, there is a huge amount of potential here!

What we are looking for:

• Proven experience in a Field Sales role or similar environment
• Strong communication skills — confident engaging with a wide range of people
• Skilled in building and maintaining customer relationships
• Effective negotiator with the ability to overcome objections
• Self-motivated and proactive — able to work independently and manage your own schedule
• Collaborative team player who thrives in a supportive environment
• Results-driven, with a strong focus on meeting and exceeding targets
• Problem-solving mindset with a positive, solutions-focused approach
• High attention to detail and accuracy
• Comfortable with cold calling and face-to-face sales
• Tech-savvy — proficient in Excel, Google Drive, Outlook, and CRM/sales systems
• Confident using data and performance metrics to inform decisions
• Open to feedback with a growth mindset and desire for continuous improvement
• Entrepreneurial spirit and a passion for sales
• Able to travel daily across the South region, with regular overnight stays
• Full, clean UK driving licence

Why tonies?

Flexibility – Hybrid working with two days in the London office, up to 30 days working abroad, and Summer Hours (June-August).

Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.

Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity

At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s essential for tonies to create an environment where all voices are heard, valued, and respected, regardless of background or experience. Our stories, content, I&D Champion Group, and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.

Good to know:

The Recruitment Process

• Intro call with the People & Culture talent team
• Virtual call with the Hiring Manager
• An in-person case study interview with the Hiring Manager
• Final stage with key peers and General Manager

This process should take around 3-4 weeks - your schedule is really important to us, so we aim to be as flexible as possible.

Your tasks and responsibilities will include:

• Being part of the sales team driving best practice and improved sales performance in the retail channel
• Converting prospects into successful, long-term customers using sales methods such as emailing, face-to-face, cold calling, and presentations
• Grow tonies sales in existing and new accounts
• Visiting customers on a regular basis and evaluating customers’ needs
• Representing the business at trade shows & demo events
• Develop strong relationships with existing and new customers
• Effectively leverage our brand and marketing plans with customers
• Day-to-day customer admin, support & account management
• Assist where needed with merchandising requirements within our key accounts
• Ad-hoc tasks as requested by line manager
• Opportunities to expand the role to take on larger accounts as the role grows