Field Marketing Specialist

Allen Recruitment Consulting; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading software vendor in financial management seeks a Field Marketing Executive based in London for a 12-month hybrid role. The position involves running integrated marketing campaigns and leveraging data insights to drive demand generation across the UK & Ireland. Ideal candidates will have 3-7 years of experience in field marketing, focusing on performance tracking and collaboration with sales teams.

Qualifications

• 3-7 years of experience in demand generation campaigns.
• Experience using data insights for decision making.
• Proficient in tracking and reporting marketing performance.

Responsibilities

• Execute integrated marketing campaigns, including events and digital.
• Track and report on marketing activities against KPI's.
• Collaborate with sales and marketing teams for high performing programs.

Skills

Data insights

Campaign management

Communication

Event planning

Vendor management

Job description

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• Location: 1 Finsbury Avenue, Greater London, United Kingdom
• Type: Temporary
• Job #25322

Our client is on the lookout for a seasoned Field Marketing Executive to build and execute integrated marketing programmes that drive pipeline growth and also deliver tangible ACV to fuel the continued success of our clients ERP software in the UKI region.

Based in the UK, our client is an on-demand financial management and human capital management software vendor. An ambitious, fast-paced forward-thinking company with ‘Fun’ at the core of their work.

Location: London
Type: Hybrid
Duration: 12 months
Visa sponsorship: No
Job Reference: BBBH 25322

KEY RESPONSIBILITIES:

• Use data insights to inform decision-making and execute high quality campaigns and events for a market segment aligned closely with the overall marketing and business objectives for the UK & Ireland.
• Lead the planning and execution of integrated marketing campaigns, encompassing but not exclusively events, digital, outbound sales, and social.
• Seamlessly deliver marketing initiatives, executed within budget, logistics, timelines & vendor management
• Track and report on performance of the marketing activities against KPI’s and ROI to maximise impact, engagement and future planning
• Collaborate with the partner and channel ecosystem, creating co-marketing programmes
• Collaborate closely with our client’s UK&I sales leaders and GTM teams e.g. pre-sales, partners, Customer success. As well as EMEA and Global Marketing e.g. Digital, Campaigns, Product Marketing, Partner Marketing, ABM to integrate and execute high performing, compelling and relevant marketing programs
• Be responsible for communications with sales team on Marketing activity
• Proactively bring new ideas and improved processes to the team for consideration.
• Think differently and execute exceptionally.

MINIMUM QUALIFICATIONS:

• 3-7 years of experience in developing and executing field based demand generation campaigns including events, digital, outbound sales and social
• Experience using data insights to inform decision making
• Experience tracking and reporting on performance of marketing activities against KPIs