Field Marketing Specialist

Mia-Platform; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading tech company is seeking a motivated Field Marketing Specialist to join their UK team. The role involves planning and executing local marketing events, creating promotional content, and supporting demand generation efforts. Candidates should have a degree in marketing and at least 1 year of experience in relevant roles. The company values work-life balance in a hybrid work model and offers a competitive reward package.

Benefits

Competitive total-reward package

Training path and access to training courses

Team building events

Qualifications

• 1+ year of experience in field marketing, events, or demand generation roles.
• Ability to work effectively in a team environment.
• Basic understanding of digital marketing principles.

Responsibilities

• Assist in planning local marketing events in the UK.
• Create promotional content and materials for events.
• Support demand generation activities and networking campaigns.

Skills

Organizational skills

Communication skills

Teamwork

Time-management skills

Education

Degree in marketing or a related field

Tools

CRM systems

Marketing platforms

Job description

Role

We are seeking an enthusiastic and motivated Field Marketing Specialist to join our UK team. The candidate will support the development and execution of local marketing activities to drive engagement, generate leads, and build strong relationships with customers and stakeholders. This is an excellent opportunity to grow a marketing career in a supportive and fast-paced environment.

Responsibilities

• Assist in the planning and execution of local marketing events, including workshops, conferences, and community meetups, in the UK
• Collaborate with the marketing team to create promotional content and materials for events
• Contribute to building brand awareness and enhancing brand reputation through marketing initiatives
• Assist in demand generation activities, such as networking campaigns and other lead generation efforts
• Work closely with the local sales team to understand their needs and support them with qualified leads and market information
• Track key metrics of field marketing activities (e.g., number of leads generated per event, cost per lead, conversion rate from event to opportunity)
• Provide regular reports on the effectiveness of initiatives, suggesting optimizations
• Provide feedback to central marketing and sales on customer perceptions and competitor activities
• Support the team in building and maintaining relationships with customers, partners, and community members
• Support the coordination of event logistics, such as venue preparation and material setup

Qualifications

• Degree in marketing or a related field
• 1+ year of experience in field marketing/ events & communities / demand generation / sales enablement roles
• Strong organizational and time-management skills
• Good communication and interpersonal skills
• Ability to work effectively in a team environment
• Familiarity with CRM systems or marketing platforms
• Basic understanding of digital marketing principles
• Experience with event coordination or support will be a plus

We offer

A competitive total-reward package

We offer a four-dimension package: Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.

Hybrid Workplace

We believe in work-life balance and know that smart working is one of the tools to achieve a more human-scale lifestyle. We recognize the value of teamwork, combining smart working with in-presence moments to be able to compare, exchange ideas, and move projects forward. We typically work 50% of our time from the office.

DE&I

As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.

L&D and perks

• Training path and access to Mia-Platform hub with a vastity of training courses
• Team building and many surprising events