Field Marketing Programme Execution Manager (limited, Full-time)

SAP SE; City Of London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

SAP SE UKI Field Marketing is seeking a Programme Execution Manager to lead repeatable ABM campaigns, coordinate cross-functional teams, and drive data-informed marketing outcomes. You will manage campaigns across digital and live channels, support targeted audience efforts, and ensure timely delivery of multiple programs and events.

The role emphasizes stakeholder communication, performance analytics, and alignment with KPIs to support revenue growth.

Qualifications

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Focused and results driven able to deliver against set KPIs.
• Ability to work strategically, self-driven and a desire to think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.

Responsibilities

• Execute programmatic ABM campaigns, coordinating with SAP marketing and sales teams and agencies.
• Develop and run audience-specific campaigns, assets and events for targeted segments.
• Track programme progress and manage delivery from concept to completion with timely outcomes.
• Communicate project status, updates and results to stakeholders.
• Analyse marketing data to extract insights and support decision making.

Skills

Program management

ABM marketing

Campaign analytics

Stakeholder management

Tools

Marketing automation

CRM

Job description

What you'll do

The Programme Execution Manager will manage the execution for our repeatable and scalable Audience/Industry focussed and Account-Based Marketing (ABM) programs. This role requires strong program management, hands-on execution and a keen interest in the role of data in marketing as well as exemplary attention to detail.

Key Responsibilities

• ABM Programmatic Execution:
  • Execute programmatic ABM campaigns, working closely with SAP marketing and sales teams as well as agencies.
  • Implement and manage ABM tactics across digital and physical channels.
  • Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
• Targeted Audience Marketing Support:
  • Manage the SAP UKI Innovation Awards.
  • Development and execution of marketing campaigns, assets and events aimed at specific audience segments.
  • Collaborate with global and local content and creative teams to leverage and expand Core Elements and IDP content to optimise engagement for audience events/campaigns.
• Project Management:
  • Track programme progress and d manage the status and delivery of multiple marketing programmes and events from conception to completion, ensuring timely and effective delivery.
  • Coordinate with internal stakeholders and external vendors to align project timelines and deliverables.
• Stakeholder Communication:
  • Communicate project status, updates, and results to relevant stakeholders.
  • Provide regular updates and reports on ABM and audience/industry marketing activities.
• Data Analysis and Reporting:
  • Analyse marketing data to extract actionable insights and inform decision-making.
  • Generate reports on campaign performance, audience engagement, and other key metrics.
• Outcome-Focused Marketing:
  • Align audience programme plans with marketing KPIs and sales goals to ensure marketing contributes directly to revenue growth.

What you bring

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Focused and results driven able to deliver against set KPIs
• Ability to work strategically, self-driven and a desire to think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.

Where you belong

UKI Field Marketing Team: Priding itself on a diverse, inclusive, results driven culture.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

Equal Employment Opportunity

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.