Account Based Marketing Manager- EMEA

Mendix; Greater London; On-site; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Global mobility

Health and wellness benefits

Job summary

Mendix is seeking a Regional ABM Manager for the EMEA region to lead and localize our global ABM programs across Europe, the Middle East, and Africa. You will work with Sales, BDR, Customer Success, and Marketing to drive high-impact 1:1 and 1:few ABM initiatives that accelerate pipeline.

You will adapt messaging and experiences to local markets while maintaining global consistency, building engaging campaigns and coordinating multi-channel programs across digital, events, and field activities.

Qualifications

• Experience in B2B marketing and ABM programs.
• Ability to tailor regional messaging while aligning with global strategy.
• Proven track record building enterprise marketing campaigns.
• Strong collaboration with Sales and Customer Success teams.
• Knowledge of GDPR and regional privacy requirements.

Responsibilities

• Drive regional ABM execution across 1:1 and 1:few programs.
• Develop creative account engagement campaigns and experiences.
• Partner with Sales to identify priority accounts and align programs.
• Localize global programs for EMEA, considering languages and cultures.
• Coordinate multi-channel ABM programs across digital, events, and paid media.
• Measure engagement, pipeline and adjust programs.

Skills

ABM strategy

B2B marketing

Cross-functional collaboration

Regional market knowledge

Campaign development

Digital marketing

Event marketing

Sales alignment

Data-driven

GDPR knowledge

Tools

Demandbase

Qualified

Salesforce

Marketing automation platforms

Web personalization tools

Job description

About the Role:

As the Regional Account-Based Marketing (ABM) Manager for EMEA, you will play a key role in bringing Mendix's global ABM strategy to life across the Europe, Middle East, and Africa region. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to implement high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of EMEA markets and accelerate account progression.

While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency.

This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse EMEA landscape and enjoys developing innovative account-based programs that move enterprise opportunities forward.

Responsibilities:

Drive Regional ABM Execution

Execute global 1:1 and 1:few ABM strategies the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local customer and sales feedback.

Build Creative Account Engagement Programs

Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.

Partner with Sales Teams

Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.

Localize Global Programs

Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy. Account for varying languages, cultures, regulations, and buying behaviors across EMEA countries.

Deliver Coordinated Campaigns

Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group.

Leverage ABM Technology

Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on EMEA-specific technology, data, and process requirements to ensure regional success in ABM execution.

Measure & Optimize Performance

Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs.

About You:

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors.
• Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle.
• Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies.
• Strong understanding of enterprise buying groups.
• Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
• Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
• Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones.
• Data-driven mentality, using campaign and account insights to optimize performance and improve account progression.
• Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA.
• Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.

Why Us?

At Siemens Software, flexibility is how we work-hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Compensation & Benefits

The salary range for this position is £60,000- £65,000 annually and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.