Field Marketing Manager (Events)

Informa Plc; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a skilled Field Marketing Manager to join their dynamic Demand Generation team. In this exciting role, you will design and implement both face-to-face and digital marketing programs that engage target accounts and support sales objectives. Collaborating closely with product and sales teams, you will leverage innovative marketing strategies to drive pipeline growth and enhance brand visibility. This is a fantastic opportunity to thrive in a vibrant community of marketing professionals, where your contributions will directly impact the company's success and growth in the fast-paced B2B technology landscape.

Benefits

Flexible Working Hours

25 Days Annual Leave

Company Funded Private Medical Cover

ShareMatch Scheme

Wellbeing Support

Career Development Opportunities

In-Person and Online Social Events

Volunteer Days

Diversity and Inclusion Networks

Recognition Programs

Qualifications

• Experience in B2B marketing, demand generation, or marketing agency.
• Strong interpersonal skills and experience building relationships.

Responsibilities

• Plan and execute marketing programs to engage target accounts.
• Manage multiple projects and timelines independently.
• Collaborate with cross-functional teams for program success.

Skills

B2B Marketing

Event Management

Project Management

Communication Skills

Creativity

German Proficiency

Education

Bachelor's Degree

Job description

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100who are #3 in Glassdoor's Best Places to Work 2025 UK list.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

We are looking for a skilled and ambitious Field Marketing Manager to join Informa TechTarget’s Demand Generation team. This role will be responsible for planning and executing face-to-face and digital programs that help engage target accounts, accelerate pipeline, and support sales goals. The ideal candidate combines both experience with event strategies and the digital marketing campaign execution necessary to promote them.

Within Corporate Marketing, the Demand Gen team sits at the intersection of brand, customer acquisition and growth, content creation, and operations. Our team plays critical roles in supporting our go-to-market efforts by creating a variety of campaigns, including hosted events, tradeshows, webinars, virtual events, e-books, blog posts, and more. In collaboration with Product and Sales, we leverage this programming to target and engage our core audiences, converting them into the sales pipeline that helps drive revenue growth. As marketing innovators for our division, we share a passion for B2B marketing and a constant drive to optimize and improve - and we have a lot of fun while we’re at it!

Responsibilities:

• You will report directly to the Sr. Marketing Programs Manager and work cross-functionally with both the Director of Field Marketing and with Sales Leadership on regional field marketing needs, including planning, developing, executing and reporting on regional events. This includes organizing our own in-person events and Informa TechTarget’s presence at tradeshows.
• Additionally, you may plan, project manage and execute a variety of marketing programs – including webinars, virtual events, field activations – to drive engagement and generate pipeline in support of go-to-market objectives.
• Strive to deliver on campaign goals (event registration, attendance, lead conversions) and understand/remediate shortfalls.
• Help identify a roster of marketing talent and thought leaders to maximize content presentation opportunities at in-person and virtual events.
• Develop strong writing and creative skills for localised email copy and promotional assets that drive attendance and engagement for field programs and events.
• Be a proactive and thoughtful partner with our Marketing Operations, Product Marketing, Customer Success and Sales teams to support program success, execute cross-functional projects, aligned with our culture of helpful collaboration.
• Facilitate project kick-offs and strategic planning sessions, sensing when to proactively lead, when to create space for others, and when to draw out energy and insight from extended teams.

Qualifications

• Self-determined and quite autonomous, with the ability to manage multiple projects and timelines independently while maintaining strong attention to detail and delivering high-quality results.
• Expert written and verbal communication skills that can be leveraged across a range of mediums; from engaging internal partners with a well-worded email to building rapport at a customer event.
• An existing or budding passion for the fast-paced and ever-evolving B2B marketing space.
• Reliability; being accountable for deadlines and projects, and communicating early and clearly when challenges arise.
• A can-do, positive attitude when approaching new opportunities and projects.
• A fast learner with the ability to quickly adopt and execute new marketing ideas, methods and technologies.
• A knack for creativity that can push programs and campaigns to new heights.
• Bachelor’s degree
• Experience in B2B marketing, demand generation, or at a marketing agency
• Experience in managing and organizing events
• Project management expertise with a proven track record of successful delivery
• Strong interpersonal skills and experience building internal and external relationships
• Proficiency in German is a bonus

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes

As an international company, the chance to collaborate with teams around the world