Field Marketing Manager, EMEA

ZipHQ, Inc.; London; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading company in the procurement platform space is seeking a Field Marketing Manager to spearhead their marketing strategy in the expanding EMEA region. The ideal candidate will have significant experience in event marketing, managing large-scale events, and a background in B2B SaaS. This role emphasizes collaboration across teams and budget management to drive impactful marketing initiatives.

Benefits

Start-up equity

Health, vision & dental coverage

Commuter benefit

Team building events & happy hours

Flexible PTO

Apple equipment plus home office budget

Qualifications

• 5+ years of event marketing experience, preferably in B2B SaaS or enterprise.
• Proven ability to manage flagship conferences and tradeshows.
• Exceptional project management and ability to juggle priorities.

Responsibilities

• Lead the development of regional marketing plan and portfolio.
• Plan and execute events to generate leads and foster relationships.
• Manage the regional marketing budget and optimize spend for ROI.

Skills

Event Marketing

Project Management

Collaboration

Communication

Budget Management

Tools

Salesforce

Marketo

Zoom Webinar

Splash

Job description

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

Your role

Zip is looking for a Field Marketing Manager to lead the GTM marketing strategy for our expanding EMEA market. In this role you will lead the development and execution of strategic marketing initiatives at the regional level to support overall marketing goals and objectives. This role requires a creative thinker with a strong understanding of regional marketing dynamics, ABM, third party event/tradeshow management and how to effectively manage a marketing budget. The ideal candidate will have a proven track record of driving results through field marketing programs and working with cross-functional teams.

You will

• Strategy Development: Collaborate with marketing leadership to develop a regional marketing plan that is aligned with overall business goals and objectives.

• Event Management: Plan, execute, and oversee a variety of events including trade shows, hosted events, sponsorships, webinars and community events to generate leads and foster relationships with customers and partners.

• Drive Field Programs: Collaborate with sales to create and execute field events, closing dinners, direct mail, ABM, and custom experiences that help advance and close deals.

• Collaborate Across Teams: Work closely with marketing, sales, and customer success to ensure event strategies align with business objectives and deliver measurable results.

• Track and Optimize Results: Measure the impact of events on pipeline generation, maturation, and closed-won deals. Refine strategies and continuously improve ROI through data-driven insights.

• Budget Management: Manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs.

• Global Collaboration: Partner with Corporate and Growth Marketing teams to stay aligned on strategy and priorities.

• Lockstep with sales: Creating internal event and campaign overviews for sales enablement and visibility of campaigns, ROI of programs, and build GTM calendars together.

Qualifications

• 5+ years of event marketing experience, preferably in B2B SaaS or enterprise environments at iconic brands.

• Proven ability to manage flagship conferences, sales dinners, and third party sponsored tradeshows.

• Experience developing and executing successful field marketing strategies and campaigns.

• Exceptional project management skills, with the ability to juggle multiple priorities, deadlines, and stakeholders effectively.

• Excellent collaboration and communication skills to align cross-functional teams and deliver impactful experiences.

• Familiarity with marketing tools like Salesforce, Marketo, or event platforms such as Splash and Zoom webinar.

• A results-driven mindset with demonstrated success tracking and optimizing event impact on pipeline and revenue.

• Willingness to travel for events as needed (up to 40%).

Perks and Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• Start-up equity

• Health, vision & dental coverage

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!