Field Marketing Manager, EMEA

Aerospike, Inc.

Greater London

Hybrid

GBP 65,000 - 90,000

Full time

4 days ago
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Job summary

Aerospike, Inc. is seeking an experienced Field Marketing Manager based in London to lead the regional field strategy and drive pipeline across Europe, the Middle East, and Africa.

You will own ABM programs, manage budgets, plan in-person and virtual events, and collaborate with Sales, Partners, and Demand Gen to turn engagement into revenue. This role requires 5+ years in field marketing for B2B software, a strategic yet hands-on mindset, and fluency in English with willingness to travel across

Qualifications

  • 5+ years field marketing, event marketing or demand gen in B2B software.
  • Experience delivering measurable pipeline in the EMEA region.
  • Experience with account-based programs and cross-functional collaboration.
  • Comfort with budget planning and ROI measurement.

Responsibilities

  • Own regional field strategy and annual/quarterly plans aligned to global campaigns and regional priorities.
  • Plan and execute high-impact in-person and virtual events across EMEA including roundtables, dinners, webinars, and partner-led events.
  • Design targeted ABM plays with Demand Gen and Sales for priority accounts.
  • Ensure rigorous follow-up on event leads with defined SLAs and clean handoffs to Sales.
  • Govern the EMEA field budget with proposals, criteria and post-event scorecards.
  • Collaborate with partners and channels to co-market and co-host programs.
  • Localize messaging/assets for regional markets while ensuring GDPR compliance.
  • Share market intelligence on messaging, competition, and trends with cross-functional leadership.

Skills

Field marketing
Event marketing
ABM
Budget management

Tools

Marketo
HubSpot
Asana
Gong
LinkedIn Sales Navigator
ZoomInfo

Job description

We are seeking an experienced, strategic, and high-performing Field Marketing Manager to drive pipeline and revenue across Europe and the Middle East. Based in the UK, you will own regional field strategy and execution, and you thrive in a fast-paced environment where every program, every event, and every pound of budget is expected to earn its place in the pipeline.

We sell to the elite engineers and technology leaders architecting demanding, real-time systems, and your mission is to put Aerospike in front of them before our competitors do. You won't just run events; you will build integrated, account-based programs that connect with regional Sales, BDRs, and Partners, and you will be accountable for turning attention into qualified pipeline and closed revenue.

What You'll Do
  • Own the Regional Field Strategy: Build and execute an annual and quarterly EMEA field marketing plan aligned to global campaign themes, regional sales priorities, and target account lists. You will work hand-in-hand with regional Account Executives, Sales Leadership, and BDRs on territory planning, account prioritization, and program design, running regular syncs to keep marketing and sales aligned on the same accounts.
  • Plan and Execute High-Impact Events: Deliver a portfolio of in-person and virtual programs, including executive roundtables, customer dinners, webinars, and partner-led events across the UK, Israel, DACH, Nordics, France, Benelux, Southern Europe, and the Middle East. You manage the full lifecycle: business case, budget, vendor and venue selection, logistics, speaker and content coordination, on-site execution, and post-event reporting.
  • Drive Account-Based Programs: Partner with Demand Generation and Sales to design targeted, multi-touch ABM plays for priority accounts in industries such as financial services, payments, telecommunications, adtech, and e-commerce. Orchestrate integrated campaigns that combine events, digital, direct outreach, and content to open doors with the full buying committee, from lead engineers to C-level executives.
  • Convert Engagement into Pipeline: Work with BDRs and AEs to ensure rigorous, timely follow-up on every event lead, with clear handoffs, SLAs, and feedback loops. Make sure no opportunity slips through the cracks and that attribution is captured accurately in Salesforce.
  • Govern Budget and Measure ROI: Manage the EMEA field budget with discipline. Use one-page event proposals, pre-defined success criteria, and post-event scorecards to decide what to scale, fix, or stop. Report on pipeline sourced and influenced, cost per opportunity, and return on investment.
  • Collaborate Across Partners and Channels: Work with cloud, technology, and SI partners to co-market and co-host programs that extend Aerospike's reach across the region.
  • Localize with Judgment: Adapt global messaging, content, and campaign assets for regional markets, languages, and customer expectations, and ensure every program complies with GDPR, UK data protection, and local anti-bribery and hospitality rules.
  • Drive Market Intelligence: Share insights from the field with Product Marketing, Product, and Sales Leadership on messaging effectiveness, competitive dynamics, customer objections, and emerging trends in the EMEA market.
Who You Are
  • Proven Field Marketer: 5+ years of field marketing, event marketing, or demand generation experience, ideally in B2B enterprise software, with a track record of delivering measurable pipeline in the EMEA region. Experience in database, data infrastructure, cloud, or developer tools is highly preferred.
  • Strategic and Hands-On: You can build a regional plan and also run the event yourself. You are as comfortable negotiating with a venue as you are presenting a pipeline forecast to Sales Leadership.
  • Account-Based Thinker: You understand how to build programs around named accounts and buying committees, and you can work with Sales to prioritize where marketing effort will matter most.
  • Financially Disciplined: You manage budgets rigorously, build clear business cases, and are not afraid to cut programs that do not perform.
  • AI-Augmented Operator: You actively use generative AI tools (ChatGPT, Claude, etc.) to research accounts, draft content, analyze results, and work faster and smarter.
  • Credible with Technical Audiences: You can engage with engineers, architects, and technology executives, and you understand what makes a technical event worth attending.
  • Exceptional Collaborator: You build trust quickly with Sales, BDRs, Demand Generation, Product Marketing, and Partners across time zones and cultures. You communicate clearly, follow through, and are comfortable working with a global team based largely in the US.
  • Practical Requirements: Based in London with the ability to travel frequently across EMEA. Fluency in English is required; additional European languages are a plus.
Your Modern, AI-Augmented Tech Stack

We care more about your workflow mastery than specific tool lock-in.

  • Marketing Automation: Marketo, HubSpot, Inflection or equivalent
  • Project Management: Asana
  • Conversation Intelligence and Engagement: Gong
  • Research and AI: LinkedIn Sales Navigator, ZoomInfo, plus advanced fluency in prompting AI for account research, content, and analysis
How We Measure You

Pipeline sourced and influenced by EMEA field programs, conversion of event leads into qualified meetings and opportunities, cost per opportunity, return on event spend, and the quality of cross-functional execution with Sales and BDRs. It is simple on purpose. We hire people who want to be a critical engine for the regional sales team, making a real, material impact on pipeline and revenue.

Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law

Aerospike is an Equal Opportunity Employer. We are committed to an environment free from discrimination based on race, religion, gender identity, sexual orientation, age, disability, or veteran status.

To keep our recruitment pipeline as high-performance as our database, Aerospike uses AI-driven tools to streamline resume reviews, scheduling, and communication. While we love smart tech, we value human connection even more. AI helps us optimize the process, but real people make 100% of the actual hiring decisions.

Aerospike is thereal-time databaseformission-critical use cases and workloads, includingmachine learning, generative, and agentic AI.Aerospike powers millions of transactions per second with millisecond latency, at a fraction of the total cost of ownership compared to other databases.

Global leaders, includingAdobe, Airtel, Barclays, Criteo, DBS Bank, Experian, Grab, HDFC Bank, PayPal, Sony Interactive Entertainment, The Trade Desk, and Wayfair,rely on Aerospike forcustomer 360, fraud detection, real-time bidding,profile stores, recommendation engines,and other use cases.

At Aerospike, we dream big and deliver even bigger. Our mission is unleash the power of the world's real-time data with a database built for infinite scale, speed, and sustainability .

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