Field Marketing Manager

Salt; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading organisation in marketing is seeking a Field Marketing Specialist in London. The role requires fluency in both German and English and involves defining and managing marketing strategies to boost sales in B2B and B2C markets. Candidates should have 4-5+ years of experience in lead generation, field marketing, and digital marketing, and a proven track record of achievement. This position also involves traveling to Munich monthly for collaboration.

Qualifications

• 4-5+ years of lead generation, field marketing, and digital marketing experience.
• Experience in B2B tech or education/membership industry.
• Track record of delivering results on time and on budget.

Responsibilities

• Define and manage B2B and B2C marketing strategy.
• Drive a cohesive marketing and engagement plan.
• Evaluate & report on marketing activity in EMEA.
• Work with business development teams to progress leads.

Skills

Fluency in German

Fluency in English

Lead generation

Field marketing

Digital marketing

Analytical skills

Job description

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*** NOTE: THIS ROLE REQUIRES FLUENCY IN GERMAN AND ENGLISH ***

Our client, a leading organisation renowned for their high-quality training and certification programmes, is looking for a Field Marketing specialist with ideally strong language skills in either

Working directly with the regional country managers and reporting to the Senior Field Marketing Manager, while working collaboratively with the matrixed Global Marketing: Acquisition, Brand, Product, and Content Marketing . You will integrate and work closely with the Sales teams and Business Units to ensure maximum success in the marketplace with appropriate marketing actions.

Responsibilities

With collaboration with sales leaders, you will define and manage the B2B and B2C marketing strategy, plan, and execution to the achievement of overall revenue and orders targets across Business Units.

Drive a cohesive marketing and engagement plan while working with multiple stakeholders.

Develop unique strategies and programs at regional level to account for market differences and needs, leverage local presence of customers/partners, etc

Evaluate & report on marketing activity in EMEA, leveraging a set of key performance indicators.

Ensure marketing contributes productively to the quarterly business reviews of the sales team you support.

Work closely with the business development/inside sales teams to ensure they are enabled and equipped to act upon and progress leads from globally executed and locally executed marketing campaigns.

Achieve sales targets for event training.

Requirements

Experience delivering, accelerating, and expanding sales pipeline through regional marketing within a B2B tech or education/membership industry

Fluency in both German and English

4-5+ years of lead generation, field marketing, and digital marketing experience.

A proven track record of achievement – delivering results and achieving on-time and on-budget delivery.

A strong grasp of financial performance and overall business operations.

Highly analytical and results-focused leader

Willingness to travel, with the ability to go to Munich at least once a month to meet up with colleagues.

*Rates depend on experience and client requirements