Field Marketing Manager

ConnectWise; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

ConnectWise is seeking a Field Marketing Specialist to plan and execute programs that provide a channel for sales exposure to prospects. You will partner with cross-functional teams to connect prospects to ConnectWise values and drive event engagement.

The role involves supporting marketing efforts, coordinating travel for events, and delivering post-event ROI analyses. Onsite/Hybrid/Remote working options may apply with 40-50% travel.

Qualifications

• Bachelor's degree or equivalent business experience.
• 4+ years of relevant experience in B2B events.
• Experience planning trade shows, roadshows, and user conferences.

Responsibilities

• Plan and execute trade shows, road shows, and user conferences.
• Manage event logistics, services, and pre/post-event campaigns within budget.
• Collaborate with content creators to plan sessions and social media coverage.
• Analyze post-event ROI and KPI metrics and report findings.

Skills

Project management

Event planning

Stakeholder communication

Travel coordination

Education

Bachelor's degree

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary:

The Field Marketing Specialist is responsible for the planning and execution of programs, projects, and specialized initiatives that provide a channel for sales to gain exposure to prospects. This role works in partnership with cross-functional teams to provide a direct communication channel for prospects to become introduced and connected to various values ConnectWise offers.

Essential Duties & Responsibilities:

• Provides support to the Marketing teams, with a high attention to detail
• Researches, analyzes, and documents findings
• May coach and review the work of other team members
• Travels for events, performs demos of all products, and collects sales leads
• Engages cross-functionally to drive interest in events to increase participation
• Maintains an up to date understanding of our corporate strategies to accurately represent our Ecosystem strategy externally
• Analyzes complex problems, creating and managing new solutions by leveraging existing event development approaches
• Plans and executes trade shows, road shows, and user conferences
• Manages event logistics, services, and pre- and post-event campaign promotions remain on time and within budget
• Partners with content creators to plan necessary content for speaking sessions and social media coverage
• Manages existing programs with clear measurable goals
• Analyzes and presents post-event or post-program reporting and analysis, including ROI and KPI metrics

Knowledge, Skills, and/or Abilities Required :

• Ability to manage projects and processes independently with limited supervision
• Advanced knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business requirements
• Strong interpersonal, verbal, and written communication skills
• Strong organizational and detail-orientation skills
• Advanced ability to multitask in a fast-paced environment, prioritizing goals to meet deadlines

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience
• 4+ years of relevant experience
• Preferred: B2B event experience

Working Conditions:

• Onsite/Hybrid/Remote depending on location
• 40-50% travel may be required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.

ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job.

Other duties may be assigned as needed.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment.