Field Marketing Executive - EMEA

73 Strings; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading tech company in London is seeking a Field Marketing Executive to align global marketing strategy with local execution. In this role, you will manage regional marketing programs, plan events, collaborate with sales teams, and optimize marketing performance. The ideal candidate has 2-4 years of field marketing experience in a B2B environment, along with strong project management and communication skills. This role offers a dynamic and fast-paced work environment.

Qualifications

• 2 - 4 years of field marketing or B2B events experience, ideally in a SaaS or fintech environment.
• Proven success delivering in-person and virtual events.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Comfortable working with marketing tools.

Responsibilities

• Align marketing programs with local execution with EMEA sales.
• Plan and execute regional events including conferences and webinars.
• Build and execute co-marketing initiatives.
• Partner with sales to support marketing initiatives.
• Ensure consistent brand representation at events.
• Assist with executing integrated demand generation campaigns.
• Track and report on marketing performance across KPIs.

Skills

Field marketing experience

Event planning

Project management

Communication skills

SaaS or fintech knowledge

Tools

HubSpot

Job description

OVERVIEW OF 73 STRINGS:

73 Strings is an innovative platform providing comprehensive data extraction, monitoring, and valuation solutions for the private capital industry. The company's AI-powered platform streamlines middle-office processes for alternative investments, enabling seamless data structuring and standardization, monitoring, and fair value estimation at the click of a button. 73 Strings serves clients globally across various strategies, including Private Equity, Growth Equity, Venture Capital, Infrastructure and Private Credit.

Our 2025 $55M Series B, the largest in the industry, was led by Goldman Sachs, with participation from Golub Capital and Hamilton Lane, with continued support from Blackstone, Fidelity International Strategic Ventures and Broadhaven Ventures.

About the Role:

As Field Marketing Executive, you will play a pivotal role in aligning our global marketing strategy with local execution. You'll work closely with our EMEA Leadership and Sales team to regionalize marketing programs and deliver high-impact events, partnerships, and campaigns that drive pipeline and build brand presence in private capital markets.

This is a hands-on role suited to a proactive marketer who thrives in a fast-paced, high-growth B2B tech environment and knows how to make things happen on the ground.

Key Responsibilities:

• Regionalization of Programs:
  Work with the central marketing team to adapt and localize campaigns and messaging for EMEA audiences. Align regional execution with sales priorities.

• Events & Sponsorships:
  Own the planning, execution, and follow-up of regional events including conferences, roundtables, executive dinners, webinars, and partner-hosted events.

• Partnership Marketing:
  Build and execute co-marketing initiatives with key ecosystem partners (consultants, associations, and event producers).

• Sales Collaboration:
  Partner closely with EMEA sales to understand market needs, support account-based marketing initiatives, and accelerate opportunities through tailored field activities.

• Brand Activation:
  Ensure the 73 Strings brand is represented consistently across all regional touchpoints. Be the local brand custodian at events and in-market activities.

• Campaign Execution:
  Assist with executing integrated campaigns in region - coordinating digital, content, and social efforts to support demand generation.

• Reporting & Optimization:
  Track and report on field marketing performance across KPIs including event ROI, sourced/influenced pipeline, and partner engagement. Provide feedback loops to optimize future activity.

Requirements:

• 2 - 4 years of field marketing or B2B events experience, ideally in a SaaS or fintech environment

• Proven success delivering in-person and virtual events (including industry conferences)

• Strong project management and organizational skills - able to manage multiple priorities at once

• Experience working closely with sales teams to support revenue goals

• Excellent written and verbal communication skills

• Comfortable working with marketing tools (e.g., HubSpot)

• Ability to travel within EMEAas required (10–20%)