Field Marketing Executive - Boomi

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Field Marketing Executive - Boomi, United Kingdom

Client:

Boomi

Location:

United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

6231b723bd8d

Job Views:

6

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

What You’ll Achieve

We are seeking a dynamic and results-driven Field Marketing Executive to join our team at Boomi. Reporting to the Senior Manager, Field Marketing EMEA, you will:

1. Design and Execute Local Activities: Work with local sales leaders to drive revenue growth in the UKI through tailored marketing initiatives. This includes organizing and executing events that engage C-level executives and key personas, fostering meaningful engagement and pipeline progression.
2. Elevate Brand Awareness: Deliver consistent messaging and high-impact campaigns to enhance Boomi’s reputation.
3. Drive Customer Engagement: Support customer retention and upsell opportunities through targeted campaigns, user groups, and customer advocacy programs.
4. Optimize Campaign Performance: Track key metrics such as lead conversion, pipeline acceleration, and ROI, leveraging analytics to refine strategies and maximize effectiveness.
5. Work with global marketing teams: Localize campaigns and adapt content to regional needs.
6. Align closely with the sales teams: Ensure marketing initiatives support pipeline generation and revenue goals.
7. Collaborate with customer success teams: Identify and promote customer success stories and advocacy efforts.
8. Strengthen Partner Relationships: Build strong connections with local partners, including systems integrators, to co-create and execute joint marketing programs.
9. Showcase Expertise: Use events to highlight Boomi's thought leadership and solutions.
10. Contribute to Strategy and Reporting: Provide actionable insights to inform regional marketing strategies and track performance to identify opportunities for improvement.

Key Responsibilities:

1. Collaborate with local sales leadership to develop, implement and execute go-to-market plans for the UKI markets.
2. Organize and execute local events and activities, including trade shows, industry or third-party events, C-level engagements, virtual events, and workshops, to drive demand and pipeline progression.
3. Localize global campaigns, execute targeted marketing initiatives, and implement Account-Based Marketing (ABM) strategies (1:Few) to generate leads and accelerate pipeline growth.
4. Manage local partner marketing efforts, including engagement with local SIs and coordinating partner marketing plans across the UKI region.
5. Align marketing initiatives with pipeline and revenue objectives.
6. Analyze campaign performance to meet new logo and customer expansion targets.
7. Support the creation and promotion of local customer references.

Qualifications:

1. Educated to degree level or similar with strong commercial acumen.
2. 2-5 years of Field Marketing experience in B2B tech, ideally with a SaaS or Enterprise Software vendor.
3. Regional experience in the UKI market.
4. Proven track record in event planning, campaign execution, and ABM strategies.
5. Demonstrated success in demand generation, pipeline creation, and revenue growth.
6. Strong analytical skills, including event ROI measurement and data-driven decision-making.
7. Self-starter with excellent event management and project ownership skills.
8. Familiarity with sales and marketing automation tools such as SalesForce, Marketo, or similar, adept in closed-loop lead management and reporting.
9. Skilled in budget management and resource allocation.
10. Strong communication, presentation, and writing skills.

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [emailprotected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries.