Festival Marketing Advisor (Advertising and Partnerships)

Box; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Festival Marketing Advisor to lead innovative marketing campaigns for a prestigious film festival. This role involves managing cross-channel advertising strategies, building fruitful relationships with key stakeholders, and delivering impactful media plans. You will collaborate closely with creative teams to ensure the success of the festival's advertising efforts. If you are passionate about the arts and have a proven track record in digital marketing, this is an exciting opportunity to make a significant impact in a vibrant cultural environment.

Qualifications

• Proven experience in leading digital-first marketing campaigns in the media sector.
• Extensive experience in cross-channel advertising and audience targeting.

Responsibilities

• Lead the delivery of the LFF media plan across various channels.
• Manage relationships with stakeholders and negotiate effectively.

Skills

Digital Marketing

Creative Campaign Management

Stakeholder Management

Audience Targeting

Negotiation Skills

Tools

Microsoft Office

Google Analytics

Adobe Creative Cloud

Dropbox

CRM Software

Job description

Festival Marketing Advisor (Advertising and Partnerships)

British Film Institute

London

Home Festival Marketing Advisor (Advertising and Partnerships)

BFI London Film Festival (LFF) runs an Industry & Professional Programme of screenings, events, networking and informal marketplace for around 3,500 film industry professionals alongside the main public festival.

• Full-time
• Fixed-term contract, 16 June 2025 – 07 November 2025
• Leading on the delivery of the LFF media plan across digital, OOH, print and advertorial – including agency management, asset delivery and performance reporting – to promote a wide range of messages to the full audience matrix.
• Managing internal and external stakeholder relationships at a senior level, negotiating effectively to ensure relationships remain fruitful and friendly. Particularly key will be building close and positive working relationships with the Festivals, Creative Services and PR teams as well as LFF media partners.
• Chairing the sales tactics group, analysing audience behaviour and sales conversions across LFF owned channels – proactively sharing insights, trends and ideas for maximising performance and occupancy.
• In collaboration with the LFF Studio Lead, ensuring successful marketing delivery of the Festival’s branded design assets for the advertising campaign (including briefing, feedback and sign-offs), with support from Festival Digital Asset Coordinator.

Person specifications

• Proven experience and expertise to lead on digital-first, results-driven and creative marketing campaigns and activities in the film, TV, XR/immersive, gaming, culture, arts or media sector.
• Extensive experience in delivering cross-channel advertising campaigns, including optimisation of paid social media, audience targeting, agency liaison and creative production.
• Computer literacy with an excellent working knowledge of Microsoft Office, Google Analytics, Adobe Creative Cloud, Dropbox and CRM software.
• Experience of negotiating with colleagues, external suppliers and contacts at a senior level.
• Experience of developing and managing partnerships with notable media brands and cultural organisation.

A full list of responsibilities and minimum requirements can be found in the job description.

First interviews will be held online on Monday 12 May 2025

Second interviews will be held at BFI Stephen Street on Thursday 15 May 2025

The closing date for this position is 01/05/2025 at 23:59