Fashion Social & Digital Executive

My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.

This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.

Responsibilities:

• Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands.
• Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms.
• Produce creative social assets from idea through to visual execution.
• Influencer research and liaison on gifted and paid posts.
• Develop relationships with brand ambassadors, negotiate fees and manage budgets.
• Attendance/coordination of influencer events.
• Manage the full life cycle of paid social campaigns.
• Market trend and audience research, creating social ads and formatting, campaign planning etc.
• Reporting and post campaign analysis market/trend research.
• Write content for the group’s websites and blogs, plus press releases where necessary.
• Managing and analyse paid search/PPC.
• Implement website updates where necessary.
• Liaising with the UK sales team regularly.
• Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links.
• Have an involvement in producing creative visual assets from idea through to visual execution including POS.
• Liaise with 3rd party agencies on a regular basis.
• Where relevant support growing overseas distribution through tailored territory support.
• Research and production of photoshoots to support seasonal launches including model and still life shoots.
• Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment.
• Ad hoc digital projects supporting the marketing & digital manager.

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