Fashion Publicist

Fluency; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

27 days annual leave

Private healthcare

Employer pension

Life assurance

Income protection

Gym membership discount

Diversity & Inclusion initiatives

Employee networks and events

Personal development support

Job summary

M+C Saatchi Group is seeking an experienced fashion publicist to lead high-profile communications across luxury, fashion and culture. The role is relationship-led, requiring a well-connected network in UK fashion media and a deep understanding of global fashion dynamics.

You will drive campaigns, manage fashion show communications, and oversee junior team members within a fast-paced agency environment. The role offers a competitive salary and comprehensive benefits package in London.

Qualifications

• Strong fashion PR/publicity experience within luxury fashion or a PR agency environment.
• Established contacts across the UK luxury, fashion and culture media landscape.
• Proven fashion show experience with understanding of tempo, requirements and media dynamics.

Responsibilities

• Lead day-to-day PR and communications for fashion clients as a senior point of contact.
• Develop and deliver strategic, creative campaigns across fashion, sport and culture.
• Build relationships with key fashion, luxury, sport, culture and lifestyle media in the UK.
• Leverage journalist networks to secure high-quality coverage and opportunities.
• Support media strategy around fashion shows, collections, launches, events and cultural moments.
• Manage fashion show and event communications, including media outreach and on-site support.
• Identify relevant cultural and media opportunities.
• Develop strong client relationships and manage senior stakeholders.
• Oversee junior team members with direction and support.
• Manage multiple projects and deadlines in a fast-paced agency environment.
• Monitor media activity and campaign results with reporting and recommendations.
• Collaborate across the wider agency and with international teams.

Skills

Fashion PR

UK media contacts

Media pitching

Stakeholder mgmt

Team leadership

Event communications

Content strategy

Job description

We are looking for an experienced, fashion-focused publicist to join our team and lead high-profile communications across the luxury, fashion and culture sectors.

About The Role

This is a relationship-led role for a well-connected fashion publicist who understands the UK and global luxury landscape, has strong media relationships and can confidently operate at the intersection of fashion, sport and culture.

The ideal candidate will bring a strong network of UK fashion, luxury and cultural media contacts, alongside a genuine understanding of the global fashion landscape and experience working on fashion shows, events and major industry moments.

Key Responsibilities

• Lead day-to-day PR and communications for fashion clients, acting as a trusted senior point of contact
• Develop and deliver strategic, creative and commercially focused communications campaigns across fashion, sport and culture
• Build and maintain strong relationships with key fashion, luxury, sport, culture and lifestyle media across the UK
• Leverage an established network of journalists, editors, stylists and industry KOLs to secure high-quality coverage and opportunities
• Support media strategy around fashion shows, collections, launches, events and key cultural moments
• Manage fashion show and event communications, including media outreach, invitations, attendance, accreditation and on-the-ground support
• Identify relevant cultural and media opportunities
• Develop strong relationships with clients and confidently manage senior stakeholders
• Oversee junior team members where appropriate, providing direction and support
• Manage multiple projects, deadlines and priorities in a fast-paced agency environment
• Monitor media activity and campaign results, providing clear reporting and recommendations
• Work collaboratively across the wider agency and with international teams and partners where relevant

About You

Essential Experience & Skills

• Strong fashion PR/publicity experience, ideally within a luxury fashion or PR agency environment
• Established contacts across the UK luxury, fashion and culture media landscape
• Excellent knowledge of the UK and global luxury and fashion industries, including key brands, designers, publications, influencers and cultural players
• Proven fashion show experience, with an understanding of the pace, requirements and media dynamics surrounding shows and fashion weeks
• Strong media pitching and relationship-building skills, with the ability to secure meaningful and relevant coverage
• A strong understanding of how fashion brands operate within the wider cultural and media landscape
• Excellent written and verbal communication skills
• Strong organisational and project management abilities, with the confidence to manage multiple clients and competing deadlines
• A proactive, creative and solutions-focused approach
• The ability to work independently while also being an effective team player

Good to Have

• Established travel media contacts and an understanding of the luxury travel media landscape
• Global media relationships, particularly across the US market
• Experience working on international campaigns and with global fashion and luxury brands
• Knowledge of media intelligence and measurement platforms such as Launchmetrics

The Ideal Candidate

You will be a well-connected and credible fashion publicist with a strong understanding of the luxury fashion sector and the confidence to build relationships at a senior level. You will have your finger on the pulse of the industry, understand what makes a story relevant and have the relationships and judgement to turn that understanding into meaningful media opportunities.

Fashion industry expertise and a strong UK media network are essential for this role.

What You’ll Get

For the right candidate, we will offer a competitive salary and benefits package which includes 27 days annual holiday, private healthcare, employer contributory pension, life assurance and income protection. We also offer a host of benefits that support wellbeing including subsidised gym membership, whilst our commitment to Diversity and Inclusion sees us offer learning opportunities around D&I, mentoring programmes and the opportunity for all to participate in a number of active Employee Led Networks and associated events. Finally, this role will be supported with all the necessary personal development required to set someone up for success.

ABOUT M+C SAATCHI GROUP

M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture.

As part of this M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

If you require any reasonable adjustments throughout the recruitment and selection process, please make us aware as part of your application.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).

M+C Saunch Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.