F1 Experiential Account Manager

VML; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global marketing agency seeks an Experiential Account Manager to drive successful brand activations for a major F1 team. Candidates should have relevant experience in account management, excellent project management skills, and the ability to manage multiple workstreams. This client-facing role offers significant autonomy and opportunities for growth, with the flexibility of a hybrid working model.

Benefits

25 days holiday plus bank holidays

ClassPass discounts

Private Medical insurance

Qualifications

• Relevant account management experience, preferably in F1 or major sports sponsorship.
• Proven ability to manage projects and budgets effectively.
• Excellent verbal and written communication skills with attention to detail.

Responsibilities

• Act as a key member of the account management team.
• Ensure brand activation plans are delivered to a high standard.
• Manage multiple projects with efficiency and flexibility.

Skills

Account management experience

Event management skills

Project management

Communication skills

Flexibility

Job description

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

At VML Live, we inspire growth for ambitious brands through sport and entertainment. For more than 25 years, we've made it our mission to engage audiences across the world's biggest sports, major competitions and bespoke experiences. We work solely for brands, and we are rights-holder agnostic, meaning that we won't compromise on driving the best results and ROI for our clients through their sport and entertainment partnerships.

We are a close-knit, collaborative team with a unique and vibrant culture. Clients value our creativity, our innovative thinking and our strategic, insight-based approach to every challenge. With our HQ in London with offices in other key locations, we are proud to be a division of VML and a WPP Group agency.

VML Live is offering an exciting opportunity to become part of a large agency team managing global activation, events and content for a major F1 team partner. We're seeking a driven Experiential Account Manager to support the Senior Account and Experiential Managers in liaising with the F1 team, other WPP agencies, our client's global brand teams and central partnership team as we help deliver partnership activation plans with first class project management.

Based three days a week at our office in South Bank, the Experiential Account Manager will work within a client account team of twelve. The role provides an exciting opportunity to work on projects across our entire client scope over the course of each year - spanning global brand activation, end market activation and race hospitality programmes. This is very much a client facing role which provides extensive autonomy and significant opportunity for growth.

KEY RESPONSIBILITIES

• Act as a key member of the account management team, having the confidence to guide the client with a positive, solutions-driven focus when required. You will need to think on your feet, manage at speed and have a natural ability to switch directions when needed
• Work closely with the client, their brand teams and regional/end market teams to ensure brand activation plans or hospitality programmes are proactively delivered to a high standard with full approval of the F1 team and other stakeholders as required
• Demonstrate outstanding project management and event management skills, excellent attention to detail and a high level of organisation
• Work across multiple projects with efficiency and flexibility
• Develop and maintain a strong working relationship with the F1 team to foster a collective culture of creativity, problem solving and positivity
• Work in close collaboration with VML Live Create throughout the activation planning and delivery process as required
• Support the Senior Account and Experiential Managers and senior client team with regular client and F1 team post-project reporting and budget reconciliation as required
• Expand current business relationships by identifying growth opportunities where relevant
• Maintain an awareness of best practice in sponsorship activation in order to fully maximise the potential of market activation plans
• Coordinate and collaborate with cross-discipline team members to make sure that all parties are on track with project/race requirements, deadlines, and schedules
• Prepare status reports by gathering, analysing and summarising relevant information
• Manage hospitality suppliers (transportation, accommodation, photography) and ensure events are GDPR- and H&S-compliant
• Update risk and issue logs to help identify and resolve issues with the support of senior account management team
• Develop a deep understanding of our clients' objectives from initial proposals right through to delivery

KEY REQUIREMENTS

• Relevant account management experience / brand activation experience, preferably working within F1 or with another major sports sponsor and their markets on a global basis
• General understanding of SoMe and the role it plays for brand amplification strategy
• Proven ability to manage projects, events and hospitality programmes, working towards tight deadlines. Work across multiple projects with a flexible attitude and seamless efficiency
• Experience in successfully managing/understanding budgets
• Ability to juggle multiple workstreams, stakeholders and projects with a flexible attitude
• International mindset with the ability to operate in global regions seamlessly when required
• Confidence and professionalism to engage with clients at a senior level and a desire to develop a deep understanding of the client's business objectives and the challenges they face
• Agile mindset and ability to pivot as project requirements change
• Excellent verbal and written communication skills with impeccable attention to detail
• Strong team player with a positive attitude and desire to grow both personally and professionally as the role requires
• Some travel and weekend work both inside and outside of the UK may be required from time to time to deliver our client events
• Ability to write and speak a leading foreign language, whilst not essential, would be beneficial
• The desire to immerse yourself in our agency environment and to contribute to the wider agency culture

In addition to the day-to-day, this role offers the opportunity to become a part of an ambitious and hardworking team with a passionate, nurturing and trusting culture. We provide competitive benefits, a flexible working model and initiatives that support your career and wellbeing and enable creativity to flourish including 25 days holiday (+bank holidays), ClassPass discounts and Private Medical insurance to name a few.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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