F&B Marketing Executive

ASIA GRAND PTE. LTD.; Penarth, High Street; On-site; GBP 28,000 - 40,000; Full time

Job summary

ASIA GRAND PTE. LTD. is seeking a marketing-minded professional to manage social platforms, create content, and drive digital campaigns from Penarth, UK. You will collaborate with sales and operations on promotions and events, while improving brand visibility across online channels.

The role emphasizes hands-on content creation, vendor coordination, and performance analytics to support revenue growth and customer engagement.

Qualifications

• Diploma or degree in Marketing, Mass Communications, Business or related field.
• Prior experience in social media management or digital marketing required.
• Hands-on experience running brand social media accounts counts (personal projects, internships, freelance, etc.).
• Working knowledge of design and scheduling tools like Canva, Adobe Creative Suite, Meta Business Suite.
• Basic understanding of social media analytics and how content performance links to outcomes.
• Strong written communication and copywriting skills.
• Good organisational skills and ability to manage multiple vendors and deadlines.
• Proactive, resourceful team player comfortable creating content and coordinating daily tasks.

Responsibilities

• Manage and grow all company social media platforms from planning to publishing and engagement.
• Develop content calendars and campaigns to build brand awareness and engagement.
• Track performance and translate insights into content and campaigns supporting revenue goals.
• Stay updated on social media trends and competitor activity to keep content effective.
• Plan and execute promotional campaigns designed to convert views into business outcomes.
• Coordinate with operations/sales to align marketing with promotions and launches.
• Monitor metrics and advise on budget allocation across platforms.

Skills

Social media management

Digital marketing

Content creation

Copywriting

Project management

Education

Diploma or Degree in Marketing, Mass Communications, Business

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Job description

Key Responsibilities

Social Media Management

• Manage and grow all company social media platforms (e.g. Instagram, Facebook, TikTok, and others as relevant) from content planning through to publishing and community engagement.
• Develop content calendars and campaigns that build brand awareness and drive high-quality engagement.
• Track platform performance (views, reach, engagement, follower growth) and translate insights into content and campaign improvements that support revenue goals, such as footfall, reservations, or online orders.
• Stay current on social media trends, platform algorithm changes, and competitor activity to keep content fresh and effective.

Revenue-Focused Content & Campaigns

• Plan and execute promotional campaigns (in-house and paid) designed to convert online views and engagement into measurable business outcomes.
• Work with the operations/sales team to align marketing pushes with promotions, new menu launches, seasonal campaigns, and events.
• Monitor and report on key metrics (views, engagement rate, conversion, cost-per-result) and recommend budget allocation across platforms.

Vendor & Vendor Liaison

• Serve as the main point of contact for external vendors for the printing of menus, collaterals, signage, and other promotional/advertising materials.
• Source quotes, coordinate timelines, proofread artwork, and ensure print and production quality meets brand standards.
• Liaise with vendors across all marketing, advertising, and promotional matters, including photographers, videographers, printers, agencies, and media partners.
• Manage vendor relationships and negotiate rates to ensure cost-effective, timely delivery.

  Website & Digital Presence

  • Provide input on website design, content, and user experience updates, working with web developers/designers where needed.
  • Ensure website content (menus, promotions, contact details, imagery) of accurate and kept up to date.
  • Support SEO, listings (e.g. Google Business Profile), and other digital visibility efforts as needed.

  General Marketing Support

  • Assist in the planning and execution of marketing budgets, timelines, and campaign reporting.
  • Coordinate photo/video shoots for menu items, promotions, and brand content.
  • Maintain brand consistency across all online and offline touchpoints.
  • Perform other related marketing duties as assigned.

  What We're Looking For

  • Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
  • Prior experience in social media management or digital marketing is required; candidates with experience in the F&B, retail, or hospitality industry are welcome to apply, though this is not a requirement.
  • Practical, hands-on experience running brand social media accounts (personal projects, internships, freelance, or prior roles all count).
  • Working knowledge of design and scheduling tools such as Canva, Adobe Creative Suite, Meta Business Suite, or similar.
  • Basic understanding of social media analytics and how content performance connects to business outcomes.
  • Strong written communication and copywriting skills.
  • Good organisational skills and the ability to manage multiple vendors and deadlines at once.
  • A proactive, resourceful team player who is comfortable both creating content and handling day-to-day coordination work.
  • All qualified candidates are welcome to apply; we assess applicants based on relevant skills and experience for the role.