F&B Growth Marketing Manager — Maternity Cover

ATG Entertainment; Brighton; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Generous annual leave, plus public-hol

Extra annual leave for your birthday

Employee Assistance Programme (EAP)

Mauve Academy – learning portal

Annual training allowance

Hybrid working environment

Optical benefits (£155/€180)

Travel opportunities

Job summary

ATG Entertainment is seeking a Food & Beverage Growth Marketing Manager (Maternity Cover) to protect and activate the F&B and hospitality offer across all customer touchpoints, delivering a consistent, commercially effective experience.

You will bridge brand strategy and marketing execution, collaborating with marketing, CRM, digital product, operations, commercial and eCommerce to own brand positioning, tone of voice and creative direction while driving CRM and digital performance.

Responsibilities

• Own brand positioning, personality, tone of voice, and visual identity.
• Support brand architecture across portfolios, sub-brands, or concepts as new ideas are created.
• Oversee brand storytelling and content strategy.
• Ensure tone of voice is consistent across copy, imagery, and video.
• Use insights, analytics, and feedback mechanisms to measure CRM and digital performance, engagement to impact future brand development/positioning.
• Creative Direction, Development and Execution
• Ensure brand assets (logos, typography, imagery) are consistently used across all F&B materials.
• Build creative, copy and design for F&B assets (online and in-venue).
• Lead and inspire central cross-functional teams (CRM, digital marketing) to deliver innovative marketing campaigns to drive F&B growth.
• Own F&B digital product roadmap and drive prioritisation of opportunities.
• Market Implementation and Execution Support
• Develop creative tool kits, plans and collateral to support activation of F&B initiatives online and in venue.
• Work with central marketing team on company-wide sponsorship opportunities that drive F&B growth.

Job description

ATG Entertainment is seeking a Food & Beverage Growth Marketing Manager (Maternity Cover) to protect and activate the F&B and hospitality offer across all customer touchpoints, delivering a consistent, commercially effective experience.

You will bridge brand strategy and marketing execution, collaborating with marketing, CRM, digital product, operations, commercial and eCommerce to own brand positioning, tone of voice and creative direction while driving CRM and digital performance.