Eyewear Regional Sales Manager

Zest Business Group; Watford; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading eyewear brand is seeking an Eyewear Regional Sales Manager for the South of England. The role involves leading a regional sales team, driving profitable growth, and developing strong customer relationships. Ideal candidates will have at least 6-7 years of experience in field sales and 2 years in team management, along with excellent leadership and analytical skills. A competitive salary and attractive benefits are offered.

Benefits

Attractive bonus structure

Comprehensive benefits package

Qualifications

• Minimum 6-7 years' experience in a commercial field sales role, ideally in eyewear, fashion, or lifestyle industries.
• At least 2 years' proven experience managing a regional sales team.
• Strong track record in customer development and territory planning.

Responsibilities

• Lead the commercial development of the South UK territory to achieve sales, margin, and growth targets.
• Develop and execute annual business plans, customer segmentation strategies, and sales forecasts.
• Identify and convert new business opportunities across optical and non-optical accounts.

Skills

Customer development

Territory planning

Sales leadership

Analytical skills

Coaching

Communication

Tools

CRM (Compass)

MS Office

Tableau

Job description

Eyewear Regional Sales Manager opportunity in the South of England.Zest Optical is working with a leading eyewear brand to recruit a driven and experienced Regional Sales Manager for the South of England.This role focuses on leading and developing a regional field sales team of 4-5 people, driving profitable growth, and strengthening brand presence across a diverse customer base.

You will take full ownership of the South UK territory, ensuring sales, profitability, and market share targets are consistently achieved.Through a combination of team leadership, strategic planning, and hands-on account management, you will play a pivotal role in delivering sustainable growth while building strong customer partnerships.

Eyewear Regional Sales Manager - Role

• Lead the commercial development of the South UK territory to achieve sales, margin, and growth targets.

• Develop and execute annual business plans, customer segmentation strategies, and sales forecasts.

• Identify and convert new business opportunities across optical and non-optical accounts.

• Manage, coach, and motivate the regional sales team to deliver high performance.

• Conduct regular field visits (3-4 days/week) to support team development and maintain strong customer relationships.

• Implement go-to-market strategies, including product launches, brand activations, and promotions.

• Collaborate with marketing teams to ensure effective merchandising and campaign execution.

• Monitor sales KPIs, competitor activity, and market trends to inform strategy.

• Deliver accurate sales forecasts and reports, ensuring compliance with commercial policies.

Eyewear Regional Sales Manager - Requirements

• Minimum 6-7 years' experience in a commercial field sales role, ideally in eyewear, fashion, or lifestyle industries.

• At least 2 years' proven experience managing a regional sales team.

• Strong track record in customer development, territory planning, and sales leadership.

• In-depth knowledge of the eyewear or related market.

• Excellent leadership, coaching, and communication skills.

• Strong analytical and forecasting ability, with CRM (Compass), MS Office, and Tableau proficiency.

Eyewear Regional Sales Manager - Salary & Benefits

• Base salary up to £60k

• Attractive bonus structure rewarding strong performance

• Comprehensive benefits package

If you're ready to take the next step in your career and make an impact in a high-profile regional sales role, click Apply Now to avoid missing out on this opportunity.