Expert Consultant, Marketing

Bain & Company; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Bain & Company seeks an Expert Consultant within FRWD, its marketing acceleration capability, to drive workstreams and translate deep marketing expertise into strategic client recommendations. You will partner with Bain consultants, client teams, and agencies to deliver measurable impact across B2C and B2B environments.

You will apply marketing analytics, digital advertising, e-commerce, and broader MarTech/AdTech knowledge to inform strategy and testing plans while collaborating closely with

Qualifications

• Bachelor's degree required.
• 5+ years in marketing with leadership and cross-functional experience.
• Strong strategic thinking and analytical abilities.
• Proven ability to drive results in integrated teams.
• Experience with digital advertising, e-commerce, and marketing tech.
• Willingness to travel as needed.

Responsibilities

• Drive key workstreams within FRWD marketing projects.
• Collaborate with Bain consultants and client teams.
• Apply domain expertise to deliver strategic recommendations.
• Lead analyses and produce client-ready outputs.
• Share insights to enable measurable business impact.
• Contribute to FRWD strategy and recruitment initiatives.
• Build trusted relationships with clients and agencies.
• Communicate clearly to keep workplans aligned.

Skills

Strategic thinking

Analytical skills

Cross-functional teamwork

Communication skills

Problem solving

Travel willingness

Education

Bachelor’s degree

Tools

Google Ads

Meta Blueprint

Adobe Marketing Platform

The Trade Desk

Job description

What Makes Us a Great Place To Work

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

What Makes Us a Great Place To Work

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

Who You’ll Work With

You’ll join FRWD, Bain & Company’s marketing acceleration capability and an expert community within our Marketing Excellence practice. Our approximately 100 expert practitioners bring experience from leading in-house marketing teams, agencies, and technology platforms and partner with clients to drive meaningful business results and transformation.

FRWD helps clients solve their toughest marketing challenges across B2C and B2B environments. Our work spans marketing strategy, media and marketing optimization, e-commerce and retail media, marketing experimentation, account-based marketing, marketing technology, measurement and analytics, generative AI, and data strategy.

You’ll work alongside FRWD experts, Bain consultants, client teams, and client agencies to turn deep marketing expertise and actionable insights into measurable business impact.

FRWD is an expert community within Bain & Company; we are not an agency and do not provide agency-of-record services to our clients.

WHERE YOU’LL FIT WITHIN THE TEAM

As an Expert Consultant within FRWD, you’ll be a seasoned marketing practitioner who drives key workstreams within integrated Bain case teams. You’ll combine hands‑on platform experience, data, and analysis to generate insights and help clients solve complex marketing challenges.

You’ll partner closely with clients and cross‑functional colleagues, translating specialized marketing expertise into clear strategic recommendations and connecting marketing insights to broader business goals.

What You’ll Do

• Drive key workstreams, with support from FRWD leadership, to deliver high‑quality results that meet client expectations.


• Partner with Bain consultants in integrated teams, bringing specialized marketing expertise to broader client challenges.


• Apply deep expertise in specific marketing areas, including relevant industries, channels, platforms, products, or tools.


• Lead analyses and develop clear, insightful, and accurate client‑ready outputs.


• Use hands‑on experience with digital advertising, e‑commerce, and other relevant platforms to gather data, generate insights, and develop testing plans.


• Bring current knowledge of marketing technology and tools, including generative AI, attribution and measurement, MarTech/AdTech, and data.


• Build trusted, collaborative relationships with clients and their agencies.


• Communicate clearly with case teams and clients, sharing insights and maintaining alignment on the workplan.


• Translate specialized marketing insights into actionable strategic recommendations that support measurable business impact.


• Share expertise and best practices across FRWD and the broader Bain ecosystem.


• Contribute to FRWD strategy and operations, including internal initiatives and recruiting and hiring activities.

About You

The following are essential for success in this role:

• Bachelor’s degree.


• 5+ years of relevant industry experience in marketing roles, such as at a leading agency, brand, in‑house marketing organization, or technology platform, with demonstrated leadership experience and consistent career progression.


• Exceptional strategic thinking and analytical skills, with the ability to solve complex problems.


• Experience contributing to high‑performing, cross‑functional, integrated teams.


• Ability to break complex problems into manageable components and take a hypothesis‑driven approach to solving them.


• Demonstrated proficiency in one or more marketing domains, with expertise recognized by peers and leaders.


• Strong knowledge of the digital media landscape, including media partners, products, and industry best practices.


• Strong planning and organizational skills, with the ability to meet deadlines and collaborate effectively across functions.


• Strong written and verbal communication skills.


• A positive, proactive, and accountable approach to your work.


• Willingness and ability to travel as needed.

Additional Experience That Would Be Valuable Includes

• Graduate or advanced degree.


• Deeper expertise in one or more of FRWD’s areas of focus and growth, including e-commerce and retail media, marketing measurement and analytics, marketing technology, generative AI in marketing, or B2B marketing.


• Client‑services experience gained through consulting, an agency, or a similar environment.


• Relevant digital‑channel certifications, such as Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, or Adobe Marketing Platform.