Experiential Marketing Manager (Mat Cover)

Astrid & Miyu; Tandridge; Hybrid; GBP 40,000; Full time

Job summary

A leading jewelry brand in the UK is seeking an Experiential Marketing Manager for a maternity cover role. You will raise brand awareness through innovative events and activations, manage the Brand Marketing calendar, and collaborate with partners in both retail and wholesale sectors. The ideal candidate has experience in events and brand marketing, is creative, and possesses excellent communication skills. The role offers a salary of £40,000 plus bonus and is hybrid with a minimum of 2 days in the office.

Qualifications

• Experience with events and IRL brand activations.
• Passion for brand marketing with a creative mindset.
• International and retail marketing experience preferred.
• Strong communication and people skills.

Responsibilities

• Own and manage the Brand Marketing calendar.
• Lead experiential marketing and events.
• Develop relationships with external partners.
• Shape in-store events strategy.

Skills

Event management

Brand marketing

Creative thinking

Communication skills

Job description

The A&M Mission: Were more than just a jewellery brand, were on a mission to revolutionise the jewellery experience.

Our Values & Culture: We're a values-driven company that thrives on growth, celebration, and breaking boundaries. If you're adaptable, resilient, and enjoy working in a fast-paced business whilst being able to pivot, you'll thrive here at A&M. Find out more about our core values here.

Location: London, Hybrid (minimum 2 days a week in the office).

Salary & Benefits: £40,000 + bonus. See more on our benefits here.

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.

The Experiential Marketing Manager Mission

To raise awareness of the Astrid & Miyu brand on a global scale, bringing A&M to life through innovative, engaging IRL activations including PR stunts and communications, events & immersive experiences to build deeper connections with our community and create an A&M lifestyle everyone wants to be a part of.

This is a maternity cover for 12 months

How You'll Drive Success

• Own and manage the Brand Marketing calendar, ensuring key campaigns, product launches and store openings are brought to life through impactful, engaging event activations.
• Lead experiential marketing and events for our growing global business, crafting impactful 360 event strategies that bring to life our brand campaigns in our key markets (UK & US).
• Develop and maintain relationships with external partners, agencies, and suppliers to unlock powerful brand moments and experiences.
• Youll serve as the primary marketing contact for retail, leading collaboration between the two teams to ensure stakeholder alignment across brand and commercial priorities.
• Shape our in-store events strategy, empowering retail teams with the tools, guidance, and assets they need to create impactful local experiences.
• Act as the go-to marketing lead for our retail and wholesale partners, collaborating end-to end on marketing plans from ideation through to delivery of creative assets and guidelines, ensuring every touchpoint reflects our brands voice and vision.
• Work together with the PR & Partnerships Manager to deliver meaningful partnerships that elevate the brand and generate awareness in creative and authentic ways.
• Perform weekly, monthly and campaign-level performance reporting, tracking against benchmarks and KPIs, providing analysis and recommendations that inform and shape the wider Brand Marketing Strategy.
  
  

What You'll Need To Thrive

• You'll have plenty of experience within events and IRL brand activations with a proven ability to manage multiple projects, ensuring all activations run smoothly, on time and deliver first-class results.
• Youll have a genuine passion for brand marketing with a creative mindset and a bold approach to trying new ideas and breaking boundaries.
• International and retail marketing experience or strong interest in growing in these areas.
• Youll be proactive, a self-starter and ideally have a network of contacts within events management and brand activations and execution to support you to bring your big ideas to life.
• Youll be a people-person and an excellent communicator, comfortable driving awareness of A&M to our community and the wider world.
  
  

The Interview Process And Candidate Experience

• Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
• Experience Interview - a slightly longer video call for you to meet your manager and discuss your skill-set and experience for the role
• Final Interview - 1 hour in person task interview to complete and present
  
  

Feedback: Were committed to creating the best candidate experience we can for you. Youll receive feedback over the phone or email at every stage in the process once youve had an interview so that we can set you up for success and help fuel your growth.

LNKD1_UKTJ