Experiential Marketing Manager (Mat Cover)

ASTRID & MIYU; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading jewellery brand is seeking an Experiential Marketing Manager to raise global awareness through innovative activations, including PR stunts and events. This hybrid role offers a salary of £40,000 plus bonuses and a focus on creative, impactful marketing strategies. The ideal candidate has extensive experience in event management and a passion for brand marketing.

Qualifications

• Experience in events and brand activations with a proven ability to manage multiple projects.
• Genuine passion for brand marketing with a creative mindset.
• Proactive self-starter with contacts in events management.

Responsibilities

• Own and manage the Brand Marketing calendar for impactful event activations.
• Lead experiential marketing and events for global business.
• Develop and maintain relationships with partners and agencies.

Skills

Event management

Brand marketing

Communication

Project management

Job description

The A&M Mission: We're more than just a jewellery brand, we're on a mission to revolutionise the jewellery experience.

Our Values & Culture: We're a values-driven company that thrives on growth, celebration, and breaking boundaries. If you're adaptable, resilient, and enjoy working in a fast-paced business whilst being able to pivot, you'll thrive here at A&M. Find out more about our core values here.

Location: London, Hybrid (minimum 2 days a week in the office).

Salary & Benefits: £40,000 + bonus. See more on our benefits here.

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.

The Experiential Marketing Manager Mission:

To raise awareness of the Astrid & Miyu brand on a global scale, bringing A&M to life through innovative, engaging IRL activations including PR stunts and communications, events & immersive experiences to build deeper connections with our community and create an A&M lifestyle everyone wants to be a part of.

*This is a maternity cover for 12 months*

How you'll drive success:

• Own and manage the Brand Marketing calendar, ensuring key campaigns, product launches and store openings are brought to life through impactful, engaging event activations.
• Lead experiential marketing and events for our growing global business, crafting impactful 360º event strategies that bring to life our brand campaigns in our key markets (UK & US).
• Develop and maintain relationships with external partners, agencies, and suppliers to unlock powerful brand moments and experiences.
• You'll serve as the primary marketing contact for retail, leading collaboration between the two teams to ensure stakeholder alignment across brand and commercial priorities.
• Shape our in-store events strategy, empowering retail teams with the tools, guidance, and assets they need to create impactful local experiences.
• Act as the go-to marketing lead for our retail and wholesale partners, collaborating end-to end on marketing plans from ideation through to delivery of creative assets and guidelines, ensuring every touchpoint reflects our brand's voice and vision.
• Work together with the PR & Partnerships Manager to deliver meaningful partnerships that elevate the brand and generate awareness in creative and authentic ways.
• Perform weekly, monthly and campaign-level performance reporting, tracking against benchmarks and KPIs, providing analysis and recommendations that inform and shape the wider Brand Marketing Strategy.

What you'll need to thrive:

• You'll have plenty of experience within events and IRL brand activations with a proven ability to manage multiple projects, ensuring all activations run smoothly, on time and deliver first-class results.
• You'll have a genuine passion for brand marketing with a creative mindset and a bold approach to trying new ideas and breaking boundaries.
• International and retail marketing experience or strong interest in growing in these areas.
• You'll be proactive, a self-starter and ideally have a network of contacts within events management and brand activations and execution to support you to bring your big ideas to life.
• You'll be a people-person and an excellent communicator, comfortable driving awareness of A&M to our community and the wider world.

The Interview Process and Candidate Experience

1. Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
2. Experience Interview - a slightly longer video call for you to meet your manager and discuss your skill-set and experience for the role
3. Final Interview - 1 hour in person task interview to complete and present

Feedback: We're committed to creating the best candidate experience we can for you. You'll receive feedback over the phone or email at every stage in the process once you've had an interview so that we can set you up for success and help fuel your growth.