Experiences Manager, PURE

McLaren Racing; Old Woking; On-site; GBP 95,000 - 135,000; Full time

Benefits offered by this job

Structured career development

25 days holiday plus bank holidays

Enhanced pension scheme

Discretionary annual bonus

Private medical insurance

Life assurance

Sabbatical after two years

Wellbeing initiatives

Job summary

McLaren Racing seeks an Experiences Manager, PURE to shape and deliver the global PURE experiences portfolio. You will own the annual calendar, roadmap and the execution of programmes from concept to post-event review, ensuring world-class client experiences and strong alignment with McLaren’s objectives.

You will collaborate with Regions, Retailers, Sales, CRM, Brand, Product and agencies to create distinctive experiences that drive client acquisition, engagement, loyalty and long-term value.

Qualifications

• Significant experience in experiential marketing, luxury events, client experiences, hospitality or international programme management.
• Proven track record of owning and developing a portfolio of complex, high-profile or global experiences.
• Strong hands-on experience translating brand, client or commercial strategy into detailed plans and live experiences.
• Experience managing significant budgets, forecasts, supplier contracts and agency relationships.
• Strong commercial awareness and ability to connect programme investment with client and business outcomes.
• Demonstrated ability to lead and develop teams and cross-functional project resources.
• Excellent stakeholder management skills with the ability to influence senior stakeholders across global and regional functions.
• Advanced programme and project management capability.
• Strong understanding of premium client journeys, luxury service standards and relationship management.

Responsibilities

• Define and lead the global PURE annual portfolio plan and experience roadmap.
• Own the development and delivery of PURE Track, Epic Drives, Racing Theatre, Lifestyle and Triple Crown experiences.
• Develop new experience concepts, destinations, formats and partnerships that strengthen the PURE proposition.
• Create participant journeys that encourage progression, repeat attendance, loyalty, advocacy and referral.
• Ensure each programme has clearly defined objectives, target audiences, client outcomes and success measures.
• Lead annual budget planning, forecasting, business cases, supplier negotiations and financial reporting for the PURE portfolio.
• Manage event agencies, venues, suppliers and specialist partners, ensuring delivery against agreed scope, standards and budgets.
• Lead detailed programme planning and operational readiness, including schedules, guest journeys, logistics, supplier coordination, risk management, briefing materials and live delivery.

Skills

Experiential marketing

Luxury events

Client experiences

Hospitality

Programme management

Budget management

Stakeholder management

Project management

Premium client journeys

Microsoft Office

Tools

Microsoft Office

Job description

Reporting to the Head of Experiential, the Experiences Manager, PURE is responsible for shaping and delivering McLaren's global PURE Experiences portfolio. This is a hands-on role with direct responsibility for taking programmes from concept and planning through to operational delivery and post-event review. The role owns the annual PURE calendar and experience roadmap while also leading the detailed development and execution of individual programmes. It ensures that each experience is operationally robust, delivers an exceptional client experience and supports McLaren's wider objectives for client acquisition, engagement, loyalty and long-term value. Working closely with Regions, Retailers, Sales, CRM, Brand, Product and agency partners, the Experiences Manager, PURE will develop distinctive and commercially disciplined experiences that deepen client relationships and strengthen the global PURE proposition.

What You’ll Do

• Define and lead the global PURE annual portfolio plan and experience roadmap.
• Own the development and delivery of PURE Track, Epic Drives, Racing Theatre, Lifestyle and Triple Crown experiences.
• Develop new experience concepts, destinations, formats and partnerships that strengthen the PURE proposition.
• Create participant journeys that encourage progression, repeat attendance, loyalty, advocacy and referral.
• Ensure each programme has clearly defined objectives, target audiences, client outcomes and success measures.
• Co-create PURE programme priorities with Regions, incorporating market, audience, cultural and Retailer insight from the outset.
• Partner with Retailers, Sales, CRM and Client Experience teams to support client selection, engagement and post-experience follow-up.
• Lead annual budget planning, forecasting, business cases, supplier negotiations and financial reporting for the PURE portfolio.
• Manage event agencies, venues, suppliers and specialist partners, ensuring delivery against agreed scope, standards and budgets.
• Lead detailed programme planning and operational readiness, including schedules, guest journeys, logistics, supplier coordination, risk management, briefing materials and live delivery.
• Establish consistent global experience standards while allowing appropriate regional adaptation.
• Monitor programme quality, participation, repeat attendance, client feedback and commercial performance.
• Lead post-experience evaluations and use client, operational and regional insight to improve future programmes.
• Make recommendations to scale, adapt, redesign or discontinue programmes based on performance and strategic value.
• Ensure all PURE experiences comply with McLaren brand standards, governance requirements, health and safety obligations and client experience expectations.

What You’ll Bring

• Significant experience in experiential marketing, luxury events, client experiences, hospitality or international programme management.
• Proven track record of owning and developing a portfolio of complex, high-profile or global experiences.
• Strong hands-on experience translating brand, client or commercial strategy into detailed plans and successfully delivered live experiences.
• Experience managing significant budgets, forecasts, supplier contracts and agency relationships.
• Strong commercial awareness and the ability to connect programme investment with client and business outcomes.
• Demonstrated ability to lead and develop teams and cross-functional project resources.
• Excellent stakeholder management skills, with the ability to influence senior stakeholders across global and regional functions.
• Advanced programme and project management capability.
• Strong understanding of premium client journeys, luxury service standards and relationship management.
• Experience using participant feedback and performance information to improve future programmes.
• Experience within luxury, premium automotive, motorsport, travel or hospitality sectors is preferred.
• Advanced proficiency in Microsoft Office applications.

Personal Attributes

• A hands-on leader who can set direction, manage detail and step directly into delivery wherever required.
• Passionate about creating exceptional and distinctive client experiences.
• Commercially astute, with sound financial and operational judgement.
• Confident and credible with senior stakeholders, clients and external partners.
• Creative, curious and able to identify new experience opportunities.
• Decisive and comfortable operating independently within agreed parameters.
• Calm, resilient and effective under pressure.
• Highly organised and detail-oriented.
• Collaborative and culturally aware, with the ability to work across global markets.
• Strong coaching and team-development capability.
• Continuous-improvement mindset with a focus on raising standards and building capability.
• Strong understanding of, and enthusiasm for, the McLaren brand, its heritage and future direction.

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars. It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.

We offer a wide - ranging benefits package, which includes:

• Structured career development framework
• 25 days' holiday, plus bank holiday. Annual buy & sell up to five days
• Enhanced company pension scheme
• Discretionary annual bonus award
• Private medical insurance and health cash plan
• Life assurance benefit
• Ability to apply for a sabbatical of up to one year after only two years' service
• Benefits you can adapt to your lifestyle, such as discounted shopping
• Generous parental leave policies
• A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice