Expansion Manager: Branded Sports Buyer, London

JR United Kingdom; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

An established industry player in fashion is seeking an Expansion Manager for their Branded Sports division in London. This role involves developing merchandise strategies, analyzing market trends, and nurturing vendor relationships to drive growth. The ideal candidate will have 5-8 years of experience in the Branded Sports sector, strong negotiation skills, and proficiency in data analysis tools. Join a dynamic team dedicated to making fashion accessible and innovative, where your contributions will directly impact the company's success in a competitive market.

Qualifications

• 5-8 years of experience in the Branded Sports sector.
• Strong vendor negotiation skills with a focus on quality and cost-effectiveness.

Responsibilities

• Develop and execute merchandise plans for the Sports Department.
• Analyze market trends to identify growth opportunities.
• Forge strong vendor relationships to enhance product offerings.

Skills

Vendor Negotiation

Market Trend Analysis

Project Management

Data Analysis

Organizational Skills

Education

Bachelor's Degree in Fashion, Production, or Design

Tools

Excel

PowerPoint

Google Workspace

Job description

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Expansion Manager: Branded Sports Buyer, London, london

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Client:

SHEIN

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

About SHEIN EMEA

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.

Job Responsibilities:

●Develop and execute a merchandise assortment plan for the Sports Department to meet or exceed financial targets.

●Engage in open-to-buy (OTB) meetings with the Planning team to meet sales, profitability, and inventory turnover goals.

●Continuously analyze market trends across social media platforms and competitor landscapes to identify opportunities for growth and innovation.

●Craft assortment strategies that balance SKU range, depth versus breadth, product newness, and pricing/margin objectives.

●Assess in-season and post-season sales to determine product performance, informing adjustments in strategy and future assortments.

●Forge and nurture strong vendor relationships, seeking new partnerships that bolster SHEIN's product offerings.

●Monitor weekly sales to identify potential reorder opportunities and recommend markdown strategies for underperforming.

Job Requirements

●5-8 years of experience within the Branded Sports sector

●A track record of successful vendor negotiations, emphasizing product quality, cost-effectiveness, and timely delivery.

●Proficiency in Excel, PowerPoint, and Google Workspace for effective data analysis and presentation.

●A Bachelor's Degree in Fashion, Production, Design, or a related field, or an equivalent combination of education and experience.

●Fluency in English; proficiency in additional languages is a plus.

●Strong prioritization, project management, organizational skills, and keen attention to detail.