Executive Director - PR - B2B Tech

VCCP Roar; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

VCCP Roar is seeking an ambitious Executive Director to join as the operational engine and strategic co-pilot for the Tech practice. You will act as second-in-command to the Founder, driving P&L management, revenue growth, and high-level performance across multiple projects.

You will work with the Senior Leadership Team to ensure efficient delivery, profitability and growth, while maintaining exceptional client service and a strong agency culture.

Qualifications

• Act as number two to Founder, focusing on business-wide commercials, driving new business and improving performance at SLT level, including financial management.
• Demonstrates strong experience across PR, Marketing and Social with a strategic, cross-functional view.
• Proven ability to lead teams, manage talent and foster agency culture while maintaining high performance.

Responsibilities

• Oversee daily operations, capacity planning, and agency profitability, monitoring budgets and utilisation.
• Lead team leadership and culture, managing Directors and Associates to sustain high performance.
• Maintain client retention and strategy, acting as escalation point for key accounts and driving organic growth.
• Support organic growth and new business, assisting pitch teams and collaborating with the Founder.
• Partner with the Founder and Exec Directors on strategic decisions and roadmaps for the Tech practice.

Job description

We are looking for an ambitious and highly organised Executive Director who is articulate, curious, proactive and thrives in a fast-paced environment across a range of projects.

This role will act as a number two to our Founder, Tech PR - focusing on business-wide commercials, driving and new business and helping to drive excellence in performance at SLT level - including financial management.

Working alongside a wider Senior Leadership Team, the Executive Director will be the operational engine and strategic co-pilot of the Tech practice. While the Founder focuses outwardly on vision, Group connections, new business, and high-level growth, the Executive Director focuses inward and operationally to ensure the business delivers on its promises efficiently and profitably.

Responsibilities

• Business Operations & P&L Management (Founder remains ultimately responsible for Tech P&L): Oversees daily workflow, capacity planning, and agency profitability. Tracks utilisation rates, monitors client over-servicing, and ensures the Exec Directors are managing budgets effectively
• Team Leadership & Culture: Manages Directors, drives talent retention, and fosters agency culture and professional development. Works closely with both the Founder, and other Exec Directors to balance high performance with cultural positivity
• Client Retention & Strategy: Acts as a senior escalation point for key accounts, ensuring high service quality, and driving account organic growth
• Client Growth: Partners with the Founder and Exec Directors on organic growth - supporting them and ensuring a steady biz dev pipeline is delivering
• New business: leads agency pitch teams to a very high standard, for larger opportunities is also comfortable working alongside the Founder. But is a clear and trusted alternative go-to for Group opportunities alongside Founder
• Strategic decision making: Acts as second-in-command, stepping in for the Founder on strategic decision-making when needed - feels as accountable for Tech’s success as the Founder (i.e. a partner to Founder)

KEY TRAITS FOR THE ROLE

• Commercial driver for Tech and the wider business - understudy to Founder and accountable for hitting revenue targets. In doing this, is aware not only of their own accounts / revenue, but the performance of the wider business
• Oversees pipeline and revenue inputs - ensuring Founder is aware of all movement but operationally, this role is responsible for financial management and ensuring Exec Directors perform well here
• Proactively generating leads for the business from their personal network - within this, spots and pursues opportunities for wider Roar, not solely Tech
• An experienced and skilled new business lead - able to operationally oversee pitch processes and achieve a strong win rate
• Supports Founder in being a Tech lead within Roar - go-to for asks and needs from wider business and is able to guide teams/people with clarity
• Supports key clients - accounts led by Directors/Associates but Exec Director will be present, engaged and helping to manage senior stakeholders and unlock organic growth
• Has integrated experience ideally spanning PR, Marketing and Social (fine to have varying levels of experience across these but must have good understanding)
• Is a proactive driver, self-motivated and a “machine” in their approach - drives the same standard in teams
• Has an incredible eye for detail - ensuring client work and pitches are top standard without major intervention from Founder (Founder should feed in, review, finesse and be the final approver of work rather than re-do it or need to correct it continually)
• Has the immediate gravitas needed to instil confidence when working on large opportunities / high-pressure settings - is comfortable in this and a trusted alternative to the Founder when needed
• A responsible and accountable leader - focused more on commercial growth and new business than wanting to lead on existing client excellence for the agency, culture / people

About You

• A passion for all things Tech PR
• Resilience to keep going in a fast paced environment
• Thrive on working in a high energy and fast paced environment, where no two days are the same
• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn
• Strive for excellence - be proud of your work and have meticulous attention to detail
• Friendly and approachable
• Build rapport and able to quickly establish excellent working relationships
• Live and breathe the agency’s values
• Strives for excellence
• Team player

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.