Account Manager - Influencer & Social

VCCP Roar; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

VCCP Roar is seeking an ambitious Account Manager / Senior Account Manager to lead influencer marketing campaigns across consumer brands. You will brief influencers, manage relationships, and collaborate with social, PR, and creative teams to deliver integrated campaigns in a fast-paced agency environment.

You’ll own client relationships, advise on strategy, track KPIs, and help win new business through compelling proposals.

Qualifications

• Agency experience is required.
• Excellent knowledge of social platforms (especially Meta, TikTok).
• Strong presentation, communication and negotiation skills.
• Experience growing revenues and managing budgets for brand campaigns.

Responsibilities

• Identify and activate influencer campaigns that meet client KPIs.
• Lead client communications and project status updates.
• Manage campaign budgets and supplier setup; oversee PO process.
• Mentor juniors and manage day-to-day account work across teams.
• Contribute to new business pitches and strategy development.
• Ensure campaigns are delivered with high quality and on time.

Skills

Social media native

Negotiation

Presentation

Budget management

Job description

VCCP Roar is a fully integrated PR and marketing agency, with deep specialisms in consumer, technology, corporate reputation and financial services. The agency brought together three specialist agencies with long heritage in their specialisms: Good Relations (consumer), Harvard (tech) and Teamspirit (financial services) into one fully integrated cross-sector business.

We are disruptors of influence, on a relentless mission to challenge the norm to stay ahead of how influence is earned - and created. We’re a 150-person powerhouse and from synthetic audience tools and proprietary AI technology, to thumb-stopping creativity, we are obsessed with being at the forefront of what’s next.

The Role:

We are looking for an ambitious and highly organised Account Manager / Senior Account Manager who is articulate, curious, proactive, and thrives in a fast-paced environment across a range of projects in our growing social and influence team. The team works across B2C clients who are well-known and highly regarded in retail, food & drink, FMCG, and travel sectors, and we are pitching and winning new clients all the time!

Our influencer marketing remit includes managing long-term brand ambassadors, developing & activating influencer campaigns, managing influencer events, running always-on content creator programmes, and integrating with paid social. The successful candidate will be working on multiple projects at any given time, and will be responsible for contributing to campaign creation, researching, negotiating and briefing influencers and creators, briefing in the creation of assets, client liaison and reporting results.

You’ll work alongside colleagues in the social, PR, creative and studio teams to make sure campaigns are joined up and seamlessly delivered.
There are many opportunities to be part of the new business programme, including pitching, as well as proposal and strategy development for some of our wider agency clients.

Role Responsibilities:

Influencer marketing:

• Able to successfully identify, create, and activate influencer campaigns that deliver against client KPIs
• Proactively create and develop campaign ideas that communicate clients’ key messages
• Have a good understanding of what great partnership content looks like, with the ability to balance brand asks with what works for creators.
• Ideally have experience working alongside paid social teams to integrate influencer content.
• Identify, build, and maintain relationships with influencers, creators, and agents, and have an excellent understanding of the current creator landscape.
• Navigate and utilise influencer search tools to identify potential creator partners.
• Handle end-to-end influencer negotiations, covering fees, deliverables and contracts, including internal admin of these, including setting up suppliers, generating POs, and managing contracts with our in-house legal team.
• Oversee delivery of influencer content, demonstrating attention to detail in your own work, and quality control at all stages.
• Be aware of, and share, new trends and developments across the influencer marketing sector.

Client management & account handling:

• Establish yourself as the go-to, trusted, day-to-day point of contact for your clients, providing valuable consultancy and developing strong relationships.
• Lead internal meetings and be able to confidently update clients on project status via phone, email, and in client meetings.
• Take ownership of projects from planning to execution to evaluation of results, ensuring the delivery of key client KPIs - and flagging to seniors if KPIs are not being met.
• Manage the pipeline of work across your accounts week-by-week, including weekly WIP meetings, writing contact/status reports, delivering quality-driven client reporting, delegating to juniors, always ensuring work is delivered with excellence.
• Able to identify and troubleshoot client issues, making recommendations on courses of action, bringing seniors in at the correct time.
• Track project budgets (or elements of if part of larger campaigns) and manage purchase orders.
• Build your knowledge of your clientsʼ industries, so you are aware of their challenges and opportunities, so you can add insight on how our work can address these.

Leadership & agency culture:

• Effectively manage time in relation to campaigns and day-to-day work, being able to prioritise tasks and delegate team responsibilities/workloads.
• Manage the day-to-day account work for juniors across your account teams.
• Guide and mentor junior members of the team, leading by example and sharing best practices.
• A strong collaborative team player who leads by example – embodying the values of the agency - and always showing willingness, enthusiasm and proactivity
• Develop agency team members to enhance their social skillset in accordance with their individual goals and objectives and career path
• Contribute to a positive, inclusive culture by leaning into agency or social initiatives.

Business growth:

• Has a good understanding of Roar’s basic financial processes (e.g. POs, supplier set-ups, job number set-up)
• Understands the agency’s services and capabilities so you can help identify opportunities for organic business development.
• Contribute by supporting the senior team to prepare press office sections of new business proposals.
• Participate in new business brainstorms, taking an active role in supporting with research and insights
• Support the agency’s own marketing activity by helping at events and writing social content.

Skills & Experience:

• Recent experience working in an agency environment
• Social media native, with excellent knowledge of Meta and TikTok. Experience on additional social platforms a bonus (Substack, Snapchat etc)
• Excellent presentation, communication and negotiation skills
• Demonstrable commercial experience with experience growing revenues and effectively managing budgets for brand campaigns

About You:

• A passion for all things social & influence - a real finger on the pulse of what’s happening across all channels
• Thrive on working in a high-energy and fast-paced environment, where no two days are the same
• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn
• Strive for excellence - be proud of your work and have meticulous attention to detail
• Friendly and approachable
• Build rapport and able to quickly establish excellent working relationships
• Live and breathe the agency’s values
• A natural self-starter, can also work as part of a team across a range of disciplines

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.