Events Specialist

BYD Europe; Hounslow; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Performance-based competitive remuneration

Commuting Allowance

Private Health care

25 days paid holidays + public holidays

Scottish Widows workplace pension

Team building events

Job summary

An international automotive company is seeking an Event Specialist to support the UK Events Manager in delivering national and press events. The ideal candidate has at least 2 years of relevant experience in event planning and strong project management skills. You will be responsible for planning and executing events, working with marketing teams, and ensuring all events meet brand standards. This position offers competitive remuneration and a chance to contribute to the transition towards zero-emissions transportation.

Qualifications

• Minimum 2 years of relevant experience in event planning or experiential marketing.
• Experience in the automotive industry preferred.
• Strong multitasking and project management capabilities.
• Excellent written and verbal communication, negotiation, and vendor management skills.
• High willingness and ability to travel frequently.

Responsibilities

• Support the UK Events Manager in delivering national brand events.
• Develop an annual events schedule to maximize brand exposure.
• Plan and deliver events from start to finish.
• Coordinate with events agencies for fleet events, stand design, cars, materials, uniforms and merchandise.
• Ensure events meet brand standards and high-quality delivery.
• Collaborate with digital/content teams to design content aligned to audiences.
• Promote events to maximise attendance and exposure.
• Manage Brand Ambassador training and performance at events.
• Define and implement customer journeys for each event.

Skills

Project management

Event planning

Communication

Negotiation

Travel willingness

Education

Bachelor’s degree in Marketing, Communications, Event Management, or a related field

Tools

Word

PowerPoint

Excel

Outlook

Job description

About the role:

The Event Specialist provides crucial support to the UK Events Manager in all elements of event strategy, planning and deployment. Primarily the role will focus on both BYD and DENZA National and Press events and as such will be responsible for the successful delivery of a broad programme of events.

Working Location: Uxbridge, London

Tasks & Typical duties/responsibilities may include, but are not limited to, the following:

• Support the UK Events Manager in the delivery of national level brand events and product launches.
• Work closely with the UK Marketing/Events team to develop an annual events schedule identifying key events that BYD & DENZA should participate in to maximise brand exposure and deliver test drives and sales
• End-to-end planning through to delivery of specified event workstreams.
• Work with appointed events agencies to brief, design, plan and deliver Fleet events including stand design, cars, event materials, uniform and merchandise.
• Ensure all events are delivered to the highest possible quality and adhere to BYD & DENZA brand standards.
• Work with digital and content team to design and deliver a content plan aligned to the different audience types.
• Work with members of the marketing team to ensure that BYD & DENZA events are promoted and marketed to ensure maximum attendance and exposure.
• Manage Brand Ambassador training and performance at events.
• Ensure specific customer journey defined and implemented for each event.

Requirements:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• Equivalent experience in the events or experiential marketing sector may substitute for formal education.
• Minimum 2 years of relevant experience in event planning or experiential marketing; automotive industry experience preferred.
• Strong multitasking and project management capabilities.
• Excellent written and verbal communication, negotiation, and vendor management skills.
• Proficiency with general software: Word, PowerPoint, Excel, Outlook and general services.
• High willingness and ability to travel frequently.

We offer:

• Performance and experience-based competitive remuneration
• Scottish Widows workplace pension
• Commuting Allowance
• Car Salary Sacrifice Scheme
• 25 days paid holidays + public holidays.
• Private Health care
• Department & company-wide team building events.
• An exciting opportunity to lead the European transition to zero-emissions transportation and decarbonization of the economy.