Events Marketing Lead - 12m FTC

Times Higher Education; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading company in higher education is seeking an Events Marketing Lead to oversee marketing strategies for its events portfolio on a 12-month fixed-term contract. The ideal candidate will possess significant experience in event marketing, managed teams, and can effectively engage with senior stakeholders. This hybrid role is based in Holborn, London, and emphasizes creativity, analytical skills, and a passion for international higher education.

Qualifications

• 5+ years of proven experience in events marketing.
• Confident, commercially astute, and creative thinker.
• Excellent verbal and written communication skills.

Responsibilities

• Own and lead the marketing strategy for events.
• Develop targeted marketing plans and manage campaigns.
• Analyze and report on campaign performance.

Skills

Communication

Creativity

Project Management

Analytical Skills

Team Leadership

Education

Degree level education

Tools

MS Office

Acoustic

Job description

Events Marketing Lead - 12month FTC Sept '25-Sept 26
HYBRID 1 - 2 days perweek in our Holborn, London office
SALARY: £45-£55,000 DOE

Times Higher Education is the data provider underpinning university excellence in every continent across the world. As the company behind the world’s most influential university ranking, and with almost five decades of experience as a source of analysis and insight on higher education, we have unparalleled expertise on the trends underpinning university performance globally. Our data and benchmarking tools are used by many of the world’s most prestigious universities to help them achieve their strategic goals and our events series act as the home of higher education thought leadership around the world.

About the role

We’re looking for a confident and proactive marketer to join our busy Events Marketing team on a 12 month FTCmaternity cover. You’ll lead the marketing strategy for a vertical within our events portfolio, manage a small team, and support the wider department in delivering high-impact campaigns across a range of B2B events for the higher education sector.

This is a hands-on role that requires someone who is results-driven, calm under pressure, and comfortable working with senior stakeholders and external partners. The ideal candidate will bring strong event marketing experience, a passion for creativity, excellent written English, and a flair for compelling copywriting.

Key Responsibilities

• Own and lead the end-to-end marketing strategy and execution for a defined vertical within our events portfolio
• Develop targeted marketing plans with audience-focused, benefit-led messaging
• Manage direct reports, supporting their development and delivery
• Build and maintain relationships with senior stakeholders, media partners, and external organisations
• Create and update commercial marketing materials (e.g. media packs, case studies, presentations)
• Maintain detailed marketing timelines and project plans to ensure campaigns run on time and within budget
• Analyse and report on campaign and event performance; use insights to inform continuous improvement
• Collaborate with the commercial sales team to generate, track, and convert qualified leads
• Plan, build, test, and report on email campaigns using Acoustic
• Write and proof marketing copy across web, email, and print channels; liaise with designers and sub-editors
• Coordinate the distribution and promotion of post-event content to maximise ROI and engagement
• Support wider marketing team initiatives and cross-functional collaboration as needed

Experience and skills required

• 5+ years of proven experience in a similar role
• Creative thinker with a passion for storytelling and doing things differently
• Confident and talented self-starter who is able to hit the ground running
• Commercially astute and entrepreneurial outlook
• Ability to work to agreed deadlines, working well under pressure
• Excellent planning and organisational skills in order to manage and prioritise workload
• Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
• Interested in international higher education
• MS Office essential – Word, Excel and PowerPoint
• Educated to a degree level

You do You
You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.