Events Manager

Shoosmiths; Greater London; On-site; GBP 42,000 - 60,000; Full time

Job summary

Shoosmiths is seeking an experienced Events Manager to join the Marketing Operations team in London. You will plan and deliver a portfolio of events to strengthen client relationships and drive growth, while providing day-to-day leadership to the events and workplace teams.

You will coordinate live, hybrid and virtual formats, manage budgets, and collaborate with CRM, BD and communications to maximise visibility and ROI. Flexibility in hours is expected for event delivery.

Qualifications

• Minimum of 5 years’ experience coordinating events at manager level or above in a professional services environment.
• Excellent writing and communication skills with strong attention to detail.
• Passionate about delivering exceptional client experience and event ROI.
• Knowledge of CRM systems; experience with InterAction+, Vuture and Adobe AEM is advantageous.
• Proven ability to manage multiple projects, deadlines and budgets.

Responsibilities

• Collaborate on events strategy and lead projects that elevate our events.
• End-to-end management of onsite, offsite and hybrid events with budget control.
• Provide day-to-day leadership and support to the Events team.
• Own end-to-end event design, stakeholder management, and objective measurement.
• Lead logistical management of large events and coordinate with BD and FOH teams.
• Build client-centric mailing lists in the CRM and track ROI data.
• Create invitations, collateral, and content for website and social media.

Skills

Events coordination

Stakeholder management

CRM systems

MS Office

Live/virtual events

Team leadership

Budget management

Tools

InterAction+

Vuture

Adobe AEM

Job description

The role

This is an exciting role within a forward-thinking business development and marketing team which provides integrated marketing, digital services, client relationship management and business development expertise to the Business.

The Events Manager role is part of the firm’s Marketing Operations team and will be responsible for supporting the planning and delivery of a wide range of events that will enhance our brand presence, client relationships and business development initiatives, aligned to the firm’s overarching strategy and business objectives.

You will be working as part of a high-performing events team, supporting the Head of Marketing Operations and the team on the delivery of a range of events designed to foster client loyalty, drive business growth and underpin our position as a market leader.

You are an experienced events professional, able to seamlessly switch between strategic planning and tactical event delivery. You will ensure events are planned and delivered to run smoothly, by providing administrative support to the team, supporting stakeholders with queries and providing on the day support, as well as the end-to-end management of a portfolio of events. As Events Manager you will also provide day-to-day leadership and support to the Events and Property & Workplace teams, including guidance and best practice as agreed in the event strategy.

Standard contracted hours for this role are from 9am - 5:30pm. However, due to the dynamic nature of event management, there will be occasions in the lead-up to and during events when adjustments to these hours may be necessary. Such alterations are considered an integral part of the role, and candidates should be prepared for a degree of flexibility in their working schedule to accommodate the successful execution of events.

Main responsibilities

• Collaborate with the Head of Marketing Operations and the Events team to execute the events strategy and lead key projects that reinforce and elevate our commitment to excellence in our events.
• End-to-end management of a portfolio of key onsite and offsite events, including initial scoping meetings, taking a full event brief and gaining deep understanding of the event objectives and budget, event proposal creation, invitation and guest list management and post event analysis and recommendations to ensure we drive excellence through our events.
• Provide day-to-day leadership and support to the Events team including providing guidance on events planning
• Own the end-to-end event design and stakeholder management.
• Work closely with stakeholders and the wider BD team to define clear event objectives and gain insight into how to measure and report on success post event.
• To lead on the logistical management of complex, large events (a blend of live, hybrid and virtual) with an eye for detail, but also proactively design events to showcase the firm’s expertise and heighten our visibility within key markets whilst tracking event spend against budget.
• Work with the CRM data team to build client-centred mailing lists on the firm’s CRM system.
• Create event invitations in collaboration with the BD team, tracking and reporting as appropriate throughout the invite marketing automation process.
• Work with the Marketing Operations team to produce event collateral and content for the firm’s website and social media channels.
• Collaborate with the PR & Communications team to provide opportunities for external and internal comms activity.
• Research venues, event suppliers and industry trends to maintain knowledge and networks.
• Build and maintain a strong internal network across the firm, ensuring a deep understanding of the BD team, firmwide and practice group strategy to increase engagement.
• Liaise closely with the in-house FOH teams including reception, catering, to ensure smooth running of all client events and that standards are being upheld.
• Create and analyse event ROI data and post event feedback and reporting for key stakeholders.
• Regularly review and update the suite of event ‘self-help’ tools on the intranet and update the central events calendar to increase visibility, awareness and engagement across the firm.
• Review the success of individual external facing seminars/events and feeding back to sectors with suggestions for improvement, where relevant.

London focus

• Be a point-person for London focused BD activity, ensuring alignment with the firm’s Chosen Markets strategy.
• Collaborate closely with the Head of Office in your regional areas to proactively spearhead local initiatives. Assist the Head of Office with managing the business development events budget aligned with our strategic goals to ensure optimal allocation and utilisation of resources.

Skills And Qualifications

• A minimum of 5 years’ experience of coordinating events, gained in a professional services or similar environment, at manager level or above. An understanding of the legal sector is advantageous.
• A confident communicator with exceptional writing skills and attention to detail.
• Passionate about delivering excellent client experience.
• High levels of accuracy and attention to detail.
• Knowledge of CRM systems. Experience of InterAction+, Vuture and Adobe AEM would be advantageous.
• Good working knowledge of MS Office.
• A proactive team player, able to prioritise and manage several projects concurrently and meet deadlines.
• Experience in hosting live virtual webinars, on any platform.
• Good front of house skills ensuring an easily identifiable Shoosmiths event can be delivered within the relevant market place.

The firm

Shoosmiths is the law firm clients choose for excellent service, incisive thinking and above all for our ability to focus on what matters. From offices across the UK and Brussels, we support some of the world’s most exciting and ambitious businesses; amazing clients making an impact. We empower our people to be their authentic selves and deliver together in supportive teams committed to excellence and innovation. The first top 50 law firm to achieve ‘Platinum Standard’ Investors in People, our values and culture are not just words on our website but are the heartbeat of the firm.

We have an outstanding benefits package to complement our competitive remuneration system. In addition to the competitive salaries, great working environment and high-quality work, we believe that all staff should be rewarded for their commitment to the continued success of the firm through a comprehensive and flexible range of benefits.

To discover more about our benefits, please visit Benefits Package

Equal opportunities

Shoosmiths is proud to be a Disability Confident Employer. Disability Confident is a government scheme designed to encourage employers to recruit and retain disabled people and those with long term conditions. As part of our accreditation, we commit to interviewing any applicants with a disability who meet the essential criteria for each vacancy. In some circumstances we may only be able to interview those that best meet the essential criteria due to the volume of applications received.

Further information on the Disability Confident scheme is available at https://www.gov.uk/government/collections/disability-confident-campaign

We are committed to ensuring our recruitment process is inclusive and accessible to and usable by everyone. If you have a disability or long-term condition and would like to receive information in a different way, or need us to make any adjustments, changes or do anything differently during the recruitment process, please get in touch with the Talent Acquisition team on [e-mail]. We can consider your needs and requirements, and how we can assist you to apply for our roles. For example we can provide a copy of our application via email so that you can complete it using your own accessibility software.