Events & Experiential Lead

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic Commercial Events Lead to spearhead consumer-focused events that drive revenue and enhance brand awareness. This role involves crafting a comprehensive event strategy, collaborating with teams to define goals, and managing all aspects of event execution. With a strong background in event management, the ideal candidate will excel in a fast-paced environment and possess exceptional communication and analytical skills. Join a passionate team dedicated to revolutionizing the automotive industry and enjoy competitive benefits, including health options and generous leave policies.

Benefits

Health Benefits

Pension

Share Options

Generous Holiday Policies

Work-from-Abroad Options

Learning and Development Budget

Social Events

Qualifications

• 5+ years of experience in event management, preferably in the automotive industry.
• Proven success in planning and executing large-scale commercial events.

Responsibilities

• Develop and implement a comprehensive event strategy aligned with growth objectives.
• Lead end-to-end event planning, including logistics and vendor management.

Skills

Event Management

Project Management

Communication Skills

Negotiation Skills

Analytical Skills

Tools

Event Management Software

CRM Tools

Microsoft Office

Job description

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Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality-rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while cars were listed for sale through our Sell My Car service.

In 2024, we acquired Autovia, doubling our audience overnight. Together, we now have one of the biggest YouTube channels in the world with over a billion annual views, sell millions of print copies of our magazines, and have an annual web content reach over 350 million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles, and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain, and Portugal are revolutionising car-changing, and we are expanding our mission across every brand and country we operate in. Jump in!

THE ROLE

The Commercial Events Lead will be responsible for planning, managing, and executing a range of existing and new consumer-focused events to drive revenue and increase brand awareness. The role requires a creative, strategic, and results-driven professional who can develop and implement events that support our commercial goals. The ideal candidate will have a strong background in event management, blended with commercial experience and cross-functional collaboration skills.

WHAT YOU'LL DO

• Develop and implement a comprehensive event strategy aligned with our growth, revenue, and strategic objectives.
• Collaborate with the commercial leadership and brand team to define event goals, messaging, and target audiences.
• Create event calendars, timelines, and budgets, ensuring timely delivery within budget.
• Lead end-to-end event planning, including logistics, vendor management, venue selection, and on-site coordination.
• Oversee the design and production of event materials in collaboration with the Brand Marketing team.
• Manage event staff, including internal teams and external vendors, to ensure smooth operations.
• Work with marketing teams to ensure relevant audience engagement and attendance.
• Engage with partners and sponsors to enhance event offerings and create co-branded content.
• Drive revenue through sponsorships and partnerships, analyzing event performance for improvements.
• Conduct post-event evaluations, including feedback collection, financial analysis, and ROI assessment.
• Stay updated on industry trends and identify innovative event formats to engage customers and partners.

WHAT YOU'LL NEED

• 5+ years of experience in event management, preferably within the automotive industry.
• Proven success in planning and executing large-scale commercial events.
• Strong understanding of the automotive marketplace.
• Excellent project management and organizational skills.
• Exceptional communication and negotiation skills.
• Analytical skills to assess event performance and derive insights.
• Ability to work in a fast-paced, changing environment.
• Proficiency in event management software, CRM tools, and Microsoft Office.

WHAT’S IN IT FOR YOU

• Competitive salary and benefits, including health, pension, share options, and more.
• Generous holiday and leave policies, including special days for weddings and moving house.
• Work-from-abroad options, learning and development budget, and social events.
• Supportive policies on diversity, inclusion, and family support.