Event Sales Manager

Bowood Hotel Spa and Golf Resort; Calne; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

33 days holiday

Meals on duty

Pension

Free parking

Uniform provided

Bowood House entry

Golf membership discount

Spa treatment discount

Templespa product discounts

EAP via Hospitality Action

Company events

Job summary

Bowood Hotel, Spa & Golf Resort in Wiltshire is seeking an experienced Event Sales Manager to lead a small team of 3–4 Event Sales Coordinators and drive event sales from enquiry to delivery.

You will lead, develop and motivate your team while personally managing and selling events to maximise revenue and guest satisfaction. The role combines hands-on leadership with strategic growth in a distinguished luxury hospitality venue.

Qualifications

• Experience in event sales, hospitality sales, conference & banqueting or event management.
• Previous experience leading or managing a team.
• Proven track record of achieving sales or revenue targets.
• Excellent communication, negotiation and relationship-building skills.
• Strong commercial awareness and an understanding of revenue and profit maximisation.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple events and priorities confidently.
• A proactive, positive and solutions-focused approach.

Responsibilities

• Lead, motivate and develop a team of 3–4 Event Sales Coordinators.
• Drive quarterly and annual event sales and revenue targets.
• Generate new business and maximise repeat business and revenue opportunities.
• Manage and convert event enquiries, building strong client relationships.
• Sell and coordinate your own events, taking ownership from enquiry to delivery.
• Maximise yield and profitability across the events department.
• Ensure every event delivers exceptional service and customer satisfaction.
• Coach your team to achieve individual and departmental targets.
• Work closely with operational teams, clients and suppliers to deliver outstanding events.
• Identify opportunities to improve processes, increase revenue and enhance the customer experience.

Skills

Event sales

Team leadership

Sales targets

Communication

Negotiation

Relationship building

Organisational skills

Multi-tasking

Proactive mindset

Job description

Are you an experienced Event Sales Manager, Events Manager or Hospitality Sales professional looking for your next challenge?

Join Bowood Hotel, Spa & Golf Resort as our Event Sales Manager and take the lead of a talented team of 3–4 Event Sales Co-ordinators, driving event sales, revenue and exceptional customer experiences.

This is a hands-on leadership role where you will have the opportunity to grow the business, develop your team and personally manage and sell events from initial enquiry through to delivery.

The Role

This is an exciting opportunity to make your mark on a successful events operation at one of Wiltshire’s most distinctive hospitality destinations.

You will have real ownership, the opportunity to develop a team and the chance to directly influence the growth and profitability of our events business.

Key Responsibilities

• Lead, motivate and develop a team of 3–4 Event Sales Coordinators.
• Drive quarterly and annual event sales and revenue targets.
• Generate new business and maximise repeat business and revenue opportunities.
• Manage and convert event enquiries, building strong client relationships.
• Sell and coordinate your own events, taking ownership from enquiry to delivery.
• Maximise yield and profitability across the events department.
• Ensure every event delivers exceptional service and customer satisfaction.
• Coach your team to achieve individual and departmental targets.
• Work closely with operational teams, clients and suppliers to deliver outstanding events.
• Identify opportunities to improve processes, increase revenue and enhance the customer experience.

The successful candidate

We are looking for someone who is commercially driven, organised and passionate about events, with the confidence to lead a team while remaining hands-on.

You will ideally have:

• Experience in event sales, hospitality sales, conference & banqueting or event management.
• Previous experience leading or managing a team.
• A proven track record of achieving sales or revenue targets.
• Excellent communication, negotiation and relationship-building skills.
• Strong commercial awareness and an understanding of revenue and profit maximisation.
• Excellent organisational skills and attention to detail.
• The ability to manage multiple events and priorities confidently.
• A proactive, positive and solutions-focused approach.

Benefits include:

• 33 days' holiday, including Bank Holidays
• Meals whilst on duty
• Pension
• Free on-site parking
• Uniform provided
• Free entry to Bowood House & Gardens during the open season
• Hugely discounted Golf Membership after probation
• Discounted spa treatments
• 50% off Templespa products
• Employee Assistance Programme through Hospitality Action
• Company events

Among the finest luxury 4 star hotels in Wiltshire, a stay at Bowood is one never to be forgotten. Located in Calne, the hotel is at the heart of the Bowood Estate, where we offer dreamy overnight stays, delicious home-cooked cuisine and a very warm welcome. With our award-winning spa and championship golf course, a stay can be as busy or as relaxed as our clients wish.