Event Sales Executive

Arena Racing Company; Lingfield; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading leisure and entertainment company in the UK is seeking an Event Sales Executive to enhance commercial success in the Southern Region. The role involves driving event sales, managing client relationships, and ensuring outstanding customer service. The ideal candidate will have proven sales experience and excellent communication skills, with the ability to work under pressure while maintaining attention to detail. Join us in creating memorable experiences for our clients.

Benefits

Annual passes to venues

Discounted food & ARC days out

Cycle to work scheme

Holiday allowance increasing with service

Company life assurance scheme

Discretionary annual bonus schemes

Study assistance schemes

Qualifications

• Minimum of 1 years’ experience in sales and account management.
• Evidenced ability to hit sales targets.
• Clear understanding of client and account management.

Responsibilities

• Maximising profit from current clients through upselling.
• Manage the enquiry to booking process effectively.
• Post-event client management and feedback gathering.

Skills

Sales experience

Account management

Communication skills

Negotiation

Customer service focus

Job description

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We are looking for a passionate and knowledgeable Event Sales Executive to join our Sales team!

About us…

Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!

Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC?

We care for our visitors

We think about our impact

We are proud of our sport

Work Perks of being an Event Sales Executive...

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes

And so much more…

About the role:

The Event Sales Executive will work within the Southern EVH Sales Team, driving the commercial success of the region and wider group, primarily focusing on the Southern Region. This position will drive Events sales by the effective conversion of non racing events with focus on upsell, account management and driving repeat business. This role will also include pro-active sales to both existing clients and the identification and conversion of new business. This position will support the Group Event Sales Manager, contributing to the overall EVH strategy, working closely with the regional delivery team and on-site Business Co-ordinators to ensure efficient client management and the highest levels of customer service. Candidates should be highly driven, with a relentlessly positive attitude, the ability to work under pressure, a keen eye for detail, exceptional organisation skills and extensive experience within the events arena.

Responsibilities of an Even Sales Executive…

• Maximising profit from current clients, upselling and cross-selling where appropriate.
• Respond to all enquiries within the prescribed timescale with a professional and positive manner.
• Manage the enquiry to booking process with effective and accurate use of the administrative systems and documents to ensure booking integrity, consistency and accuracy.
• Keep accurate sales pipeline reports in-line with group guidance to assist in site / regional / group sales tracking and operational planning.
• Prepare accurate contracts with the appropriate pricing and timings, consistent with the commercial model for specific course / event.
• Apply sales incentives where appropriate in order to convert sales within the commercial parameters set by the Group Event Sales Manager.
• Ensure accurate and effective handover to the onsite Business Co-ordinator and Regional delivery team who will be responsible for the operation of the contract, continuing an effective and steady flow of communication.
• Post-event client management, gathering feedback and maximising repeat business opportunities.
• Assist the Sales Manager in preparing sales reports and analysis where required
• As directed, conduct business development activity with both existing clients and new business.
• Account manage nominated clients to ensure repeat and maximised business.
• Understand the wider business and take an active interest in the competitive landscape to play an active role in product and commercial development.
• Take part in FAM activity, client meetings and industry shows / exhibitions where appropriate.
• Provide outstanding client experience at all times, to group standards of practice.

The person we are looking for as an Event Sales Executive has…..

• Minimum of 1 years’ experience in an accomplished sales and account management.
• Evidenced ability to hit sales targets.
• A clear and detailed understanding of client and account management.
• Evidenced experience in account management growth and retention, through proactive account management techniques.
• High-level influencing skills and the ability to negotiate.
• Strong commercial understanding and the ability to apply sound financial judgement during the sales process within a commercial model.
• High level of interpersonal skills and the ability to communicate with gravitas.
• Works well under pressure and the ability to thrive against stretching financial targets.
• Customer service focused (internal and external).
• Organised, systematic and process driven with strong attention to detail.
• Works well as a member of a team but a self-starting and highly driven

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.