Event Marketing Specialist

Visa; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Job summary

A global payments technology company is seeking an experienced Event Marketing Specialist to drive impactful event programming. The role requires strong project management skills and the ability to collaborate across functions. Ideal candidates will have over 5 years of experience in B2B event production and a proven track record of driving business outcomes through events.

Qualifications

• Minimum of 5 years of relevant experience in B2B event management.
• Proven track record of planning engaging B2B events.
• Strong experience in tradeshow/exhibition management.

Responsibilities

• Develop and execute event programming for both proprietary and industry events.
• Manage relationships with event organizers and vendors.
• Establish KPIs and measure event performance.

Skills

Creative event concept development

Excellent communication skills

Project management

Customer orientation

Negotiation skills

Education

Bachelor's Degree

Advanced Degree

Tools

MS Dynamics

Salesforce

Eloqua

Marketo

Cvent

Swoogo

Job description

Visa is seeking an experienced Event Marketing Specialist to join our Europe Events team to drive impactful programming that aligns with our business priorities. This role requires a customer-centric focus and a strategic mindset in developing and executing B2B event programming that supports business priorities, fosters brand engagement, and generates business opportunities. The ideal candidate has a proven track record of collaborating with key internal stakeholders in producing events aligned to strategic objectives and desired outcomes. Responsibilities may include:

1. Event Programming: Develop, plan, and execute event programming for proprietary (Visa-hosted) and industry (third-party) events, ensuring alignment with sales, marketing, and communication priorities.
2. Cross-Functional & Regional Collaboration: Partner with internal stakeholders across functions (marketing, sales, product, communications, leadership) and regions to define event objectives, messaging, and target audiences.
3. Content Development: Curate compelling content and engagement formats with communications and subject matter experts that deliver value to attendees and drive engagement.
4. Lead Generation: Design B2B event experiences that maximize lead capture, nurture, and conversion opportunities for the sales team.
5. Performance Measurement: Establish KPIs, measure event performance, and provide post-event analysis and recommendations for continuous improvement.
6. Project Management: Drive workstreams to ensure projects stay on track, consulting with leadership as required.
7. Vendor & Partner Management: Manage relationships with event organizers, partners, and vendors for seamless event execution.
8. Brand Consistency: Ensure events reflect Visa's brand playbook, maintaining consistency across regions and event types.
9. Budget Management: Oversee workstream budgets and negotiate contracts.
10. Market Trends: Stay informed on global event trends, technologies, and best practices, applying innovative solutions to enhance event impact.

Must possess a passion for events and an in-depth understanding of how event engagement bolsters brand and supports business objectives. Candidates should demonstrate:

• Creative approach to developing event concepts with a desire to innovate and improve all aspects of events.
• Excellent communication, negotiation, and relationship management skills, especially with senior stakeholders.
• Exceptional project management, organization, and planning skills in a fast-paced environment.
• A proactive, self-directed personality capable of problem-solving and innovating new procedures.
• Strong customer orientation, delivering impactful events for clients and attendees.
• Ability to facilitate domestic and international programs, with 10-15% overnight travel, overtime, and weekend work.
• Minimum of 5 years of relevant experience with a Bachelor's Degree or 2 years with an Advanced Degree, or 8+ years in B2B event development, production, operations, budgeting, and measurement.
• Proven track record of planning and executing engaging B2B events that drive business outcomes.
• Strong tradeshow/exhibition management experience and experience in creating impactful experiences with product, innovation, and marketing teams.
• Experience managing lead generation, data, and CRM systems like MS Dynamics, Salesforce, Eloqua, Marketo, Cvent, Swoogo.

Visa is a world leader in payments and technology, with over 259 billion transactions annually across more than 200 countries. Our mission is to connect the world through innovative, reliable, and secure payments, enabling individuals, businesses, and economies to thrive, driven by our purpose to uplift everyone, everywhere.