Event Marketing Manager - Remote

JR United Kingdom; Derby; Remote; GBP 40,000 - 45,000; Full time

Job summary

A leading company in the technology events sector is seeking an Event Marketing Manager to drive their marketing strategy for international events. The ideal candidate will bring strong b2b marketing experience and a passion for creating engaging campaigns. Responsibilities include managing digital marketing initiatives, CRM strategies, and collaboration with various media partners to ensure successful event promotion. Join a dynamic team dedicated to innovation and excellence in event marketing.

Qualifications

• Minimum 2 years of b2b marketing experience, preferably in publishing or events.
• Strong verbal and written communication skills.
• Self-driven with results-oriented mindset.

Responsibilities

• Implement effective digital marketing campaign plans on time and budget.
• Manage and evaluate marketing campaigns for lead generation.
• Create and distribute engaging content across channels.

Skills

CRM Management

Campaign Management

Social Media Optimization

Email Marketing

Interpersonal Skills

Digital Strategy

Tools

HubSpot

Job description

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Event Marketing Manager – Technology Events

Circa £40-45000 + Benefits + Bonuses + Career Growth + Remote

UK - Remote

My client produces global conferences, customised events and content across the Technology space, a new role has arisen for an Events Marketer with minimum 2 years + b2b experience ideally from a conference business to work on a growing band of international events & roundtables.

The Role…

As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more.

Specifically, the role involves:

• Campaign Management
• By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign
• Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budget.
• CRM and Data Management
• Learning and implementing list build strategies and sourcing new and innovative data.
• Email Marketing
• Liaising with relevant departments and writing effective e-mail copy.
• Creating e-mails using our software programme, ensuring best practise is adhered to, tracking responses and analysing results.
• Media Partners
• Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
• Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.
• Collateral and Content Production
• Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online
• The creation of interesting and eye-catching content that draws in prospects across different marketing channels
• Conduct interviews with third parties such as speakers and write articles
• Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries
• Social Media, PPC and Remarketing
• Maintaining and develop LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes.
• Utilising social media advertising and PPC to reach new audiences.

We’re looking for person who is confident, passionate and energetic and who enjoys working as part of a team You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment.

• Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (2 years minimum)
• Knowledge & experience of HubSpot
• Excellent communicator, verbal and written
• Exceptional interpersonal skills and a true team-player
• Self-driven, results-oriented, with a positive outlook